From French toast to waffles, a variety of beloved breakfast meals have been introduced in bite-sized versions and Kellogg's new Eggo Bites Confetti Pancakes take the form of tiny pancakes. This new breakfast treat is filled with colorful, edible confetti sprinkles and will remind of birthday cakes.
For a better-for-you spin on both pancakes and birthday flavors, the Eggo Bites Confetti Pancakes are made with whole wheat, as well as colors and flavors from natural sources. The easy-to-enjoy heat-and-eat mini pancakes are packed into a microwave-friendly and oven-safe pouch that helps to simplify the task of preparing a meal in the morning. The pancakes also have the potential to be enjoyed at any time of the day as a quick snack.
What's Driving This Trend
- Bite-sized Breakfast
- Opportunity for food companies to innovate by creating bite-sized versions of classic breakfast meals.
- Edible Confetti
- Opportunity for food companies to incorporate colorful and edible confetti sprinkles into their products to provide a unique sensory experience.
- Convenient Meal Preparation
- Opportunity for companies to create pre-packaged, microwave-friendly and oven-safe pouches to simplify the task of preparing a meal in the morning.
Who This Affects Most
- Food
- Food companies can innovate in this field by creating whole wheat, bite-sized products with colors and flavors from natural sources to appeal to health-conscious consumers.
- Bakery
- Bakery companies can innovate by incorporating edible confetti sprinkles into their products, creating a unique sensory experience for their customers.
- Packaging
- Opportunity for packaging companies to create innovative, microwave-friendly and oven-safe pouches for food companies to package their products in to simplify meal preparation for customers.
