Brands make an effort to include Latinos in classic depictions of family
Implications - As brands become more conscious about the depictions of family they project in marketing content, many are opting to illuminate everyday family life outside the archetype of the traditional "nuclear family." Part of the "new normal" demographic push that sees the inclusion of multigenerational, non-binary families in advertisements, so too are brands hoping to more accurately represent the general population in the interest connecting with this large and growing consumer group.
Workshop Question - Does your brand's marketing accurately reflect the markets it's aiming to reach? What would have to change to make that happen?
Trend Themes
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Inclusive Advertising — Brands are incorporating multigenerational, non-binary families to represent diverse populations in advertising, tapping into emotional and cultural themes to foster connections with consumers.
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Cultural Responsibility — Brands are recognizing the cultural responsibility of looking after one's elders in Latino culture, creating content to support caregivers and emphasize this important cultural value.
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Emotional Storytelling — Brands are creating emotional connections with consumers through heartwarming storytelling, leveraging cultural insights to make campaigns appealing to Hispanics and other groups.
Industry Implications
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Advertising — Advertising firms need to be more inclusive in their advertisements to appeal to a more diverse audience.
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Senior Healthcare — Healthcare providers need to create resources and services to better support caregivers of elderly family members.
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Consumer Packaged Goods — Brands can leverage emotional storytelling and cultural cues in campaigns to appeal to diverse audiences and drive sales of their products.
4 Featured, 18 Examples:
48,458 Total Clicks
Date Range:
Jul 15 — Apr 16
Trending:
Mild
Consumer Insight Topics:
