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Embedded VR

Brands activate virtual reality users with headset-embedded packaging

Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect," which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium.
Workshop Question - Design your own multipurpose packaging concept; what does this look like?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
144,322 Total Clicks
Date Range:
Sep 15 — Apr 16
Trending:
Warm

Featured Examples

Recycled Virtual Reality Viewers
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
Creative packaging is one way to entice consumers to purchase more and it might not get anymore creative than virtual reality viewers. Coca-Cola helped to create three different ways in which people... MORE
Kids Meal VR Packaging
Kids Meal VR Packaging
McDonald’s Sweden Creates a Happy Meal Box VR Headset
McDonald’s Sweden has launched a unique initiative in partnership with child psychologists Karl Eder and Fadi Lahdo that sees the Happy Meal box transformed into a virtual reality headset. The... MORE
VR Beauty Subscriptions
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
Popular beauty subscription service Birchbox will be including VR headsets in every Birchbox Man sample pack in an effort to appeal to a tech-savvy demographic. The millennial man is not only... MORE
Humanitarian VR Experiences
Humanitarian VR Experiences
UNICEF360° Film Campaign Put Viewers in the Shoes of the Impoverished
United Nations program UNICEF has recently branched out into using virtual reality to leverage a recent film campaign titled UNICEF360°. The project lets viewers put on a virtual reality headset... MORE
play_circle_filled VR Cereal Boxes
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
With a bowl of Nutri-Grain BOLT cereal, it’s now possible to experience virtual reality for breakfast. Customers in New Zealand will be able to purchase a special cereal box that can be... MORE
VR Headset Packaging
VR Headset Packaging
The New Alcatel OneTouch Idol 4S Box will Double as a VR Smartphone Headset
The market for virtual reality is showing little sign of slowing down, which is evident with the new Alcatel OneTouch Idol 4S packaging that will double as a VR smartphone headset. The well-... MORE

Related Examples

Homespun Jam Packaging
Homespun Jam Packaging
This Branding Concept for Confectionery Jam is Farmer's Market-Inspired
Grecian Paper Seafood Packaging
Grecian Paper Seafood Packaging
The Branding Concept for Cookfish Ltd Highlights the Seafood
Border-Inspired Coffee Rebrands
Border-Inspired Coffee Rebrands
49th Parallel Coffee Roasters is Based in Vancouver, Canada
Emoji Fruit Yogurt Branding
Emoji Fruit Yogurt Branding
Valio Play is a New Range of Swedish Yogurts Targeted at Youth
Disease Spread-Stopping Syringes
Disease Spread-Stopping Syringes
The Single-Use Aid Project is a Medical Syringe That Stops Reuse
Geometric Ice Cream Branding
Geometric Ice Cream Branding
The Cubic Ice Cream Pints by Green Girl Bakeshop Use Retro Packaging
Album-Honoring Cleaning Kits
Album-Honoring Cleaning Kits
The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album
Indian Batter Pouches
Indian Batter Pouches
Eastern Condiments' Dosa Batter Comes in a Ready-to-Pour Package
Nightlife Vibe-Rating Apps
Nightlife Vibe-Rating Apps
The Roo App Helps You Discover Bars and Clubs That Suit Your Mood
Motion-Triggered Security Apps
Motion-Triggered Security Apps
The New Manything App Can Record Video Upon Detecting Movement
Optimized Runner Waist Packs
Optimized Runner Waist Packs
The Running Mate Waist Pack Provides Hydration and Storage
OEM Screen Protection Services
OEM Screen Protection Services
Apple Stores will Now Offer Screen Protector Installation
play_circle_filled Swim-Coaching Wearables
Swim-Coaching Wearables
The SwimBot Wearable Swimming Coach Gives Feedback On Your Technique
Backbone-Like Smartphone Protectors
Backbone-Like Smartphone Protectors
The MonoCircus Manta iPhone Case is a Minimalist Design
Digital Ordering Kiosks
Digital Ordering Kiosks
These McDonald's Menu Boards Let Patrons Place Orders from Their Table
Fast Food Paint Pairings
Fast Food Paint Pairings
This McDonald's Food Ad is Presented as a Pantone Color Sample
Superfood Fast Food Salads
Superfood Fast Food Salads
The McDonald's 'Keep Calm Caesar On' Offers an Alternative to Burgers
Burger Sauce Vending Machines
Burger Sauce Vending Machines
McDonald's Australia is Offering Bottled Big Mac Sauce to Patrons
Chocolate-Covered French Fries
Chocolate-Covered French Fries
This Fast Food Chain is Putting an Unusual Twist on a Classic Dish
Revamped Fast Food Packaging
Revamped Fast Food Packaging
The New McDonald's Packaging Will Be Launched in 2016
Fast Food Truffle Fries
Fast Food Truffle Fries
McDonald's Singapore is Now Serving French Fries With Truffle Seasoning
Low-Cost Compatible Smartwatches
Low-Cost Compatible Smartwatches
The Alcatel OneTouch Watch Works With Both iOS and Android
Collaborative Beauty Boxes
Collaborative Beauty Boxes
Birchbox' Collaborative Marketing Campaign Drives Visits to Selfridges
Powerful Chromatic Smartphones
Powerful Chromatic Smartphones
The Alcatel OneTouch Idol 3C Will Be Available in Five Shades
Non-Toxic Beauty Subscriptions
Non-Toxic Beauty Subscriptions
Beauty Heroes Offers Organic and Holistic Skincare Products
Organic Skincare Kits
Organic Skincare Kits
Oresta's Biodynamic Box Set is Ideal For Busy Travelers
Gemstone-Infused Beauty Products
Gemstone-Infused Beauty Products
Aquarian Soul Uses the Power of Moonstone Rocks to Relieve Stress
Lavish Regal Breakfasts
Lavish Regal Breakfasts
This Cereal Celebrates Queen Elizabeth's Longest Reign
Hair Subscription Services
Hair Subscription Services
'Curlmix' is a Service is Designed Specifically for Curly Haired Girls
Cereal Ice Cream Sandwiches
Cereal Ice Cream Sandwiches
These Apple Jacks Frozen Desserts Feature Decadent Caramel Swirls
Whimsical Breakfast Accessories
Whimsical Breakfast Accessories
These Playful Devices Encourage Children to Eat in the Morning
Playful Breakfast Gadgets
Playful Breakfast Gadgets
Kellogg's and Dominic Wilcox Created Inventions to Improve Morning Meals
Beauty Recipe Subscriptions
Beauty Recipe Subscriptions
LOLI Beauty Boxes Up Ingredients for Shiny Hair and Healthy Skin
Pumpkin-Flavored Cereals
Pumpkin-Flavored Cereals
Kellogg's Delicious New Breakfast Dish is Perfect for Autumn
Spy-Themed Subscription Boxes
Spy-Themed Subscription Boxes
The Birchbox Brand is Launching a Retro Spy Movie-Themed Package
Beauty Lifestyle Boxes
Beauty Lifestyle Boxes
The 'Play! by Sephora' Makeup Subscriptions Come with Music & More
Flyer Subscription Kits
Flyer Subscription Kits
JetBlue Teamed Up with Birchbox to Offer Flyers Goodies While Traveling
Fast Food Bike Carriers
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
Non Profit Beer Companies
Non Profit Beer Companies
Finnegans Hopes to Eliminate Hunger by 'Turning Beer into Food'
Banana Bacon Breakfast Pastries
Banana Bacon Breakfast Pastries
Adding New Toppings to Peanut Butter Pop-Tarts Makes Them Elvis-y
Birthday Cake Pastries
Birthday Cake Pastries
Celebrate Pop-Tarts' 50th Anniversary with its New Birthday Cake Flavor
Elderly-Educating Tech Programs
Elderly-Educating Tech Programs
Non Profit Organizations Urge Seniors to Learn About Social Media
Nighttime Cereal Boxes
Nighttime Cereal Boxes
This Limited Kellogg's Mini Wheats Box Suggests Cereal as a Midnight Snack
Nostalgic Cereal Bags
Nostalgic Cereal Bags
Anya Hindmarch's Bags Celebrate the Most Important Meal of the Day
play_circle_filled Anti-Surveillance Christmas Videos
Anti-Surveillance Christmas Videos
The NSA Is Coming to Town is a Satire of the Christmas Classic
Protective Rugby Player Ads
Protective Rugby Player Ads
The Woman’s Room Campaign Urges "Stand Strong Against Violence"
Member-Driven Advocacy Organizations
Member-Driven Advocacy Organizations
The Community Alliance for the Ethical Treatment of Youth
Minimalist Music Channels
Minimalist Music Channels
Watch Listen Tell is a Non Profit Music Station on YouTube
Torkin Wakefield, Co-Founder of BeadforLife (INTERVIEW)
Torkin Wakefield, Co-Founder of BeadforLife (INTERVIEW)
A Fair Trade Non Profit in Uganda
Changing Consumption Practices
Changing Consumption Practices
Goodsumption Highlights Ethical Products Around the Globe
Kelli Dunavant and Gaston Javurek, No One Without (INTERVIEW)
Kelli Dunavant and Gaston Javurek, No One Without (INTERVIEW)
For-Purpose Fashion Brand
Disposable Cell Phones
Disposable Cell Phones
Bic in Partnership with Orange