Embedded VR

Brands activate virtual reality users with headset-embedded packaging

Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect," which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium.
SCORE 4.9
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107,491 Total Clicks
Sep 15 - Apr 16
Warm
Featured Examples
Recycled Virtual Reality Viewers - Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
SCORE 7
Warm 11,446 Clicks Pub: Feb 29, 16
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
Creative packaging is one way to entice consumers to purchase more and it might not get anymore creative than virtual reality viewers. Coca-Cola helped to create three different ways in which people... [More]
Kids Meal VR Packaging - McDonald’s Sweden Creates a Happy Meal Box VR Headset
SCORE 5.7
Warm 6,421 Clicks Pub: Feb 29, 16
Kids Meal VR Packaging
McDonald’s Sweden Creates a Happy Meal Box VR Headset
McDonald’s Sweden has launched a unique initiative in partnership with child psychologists Karl Eder and Fadi Lahdo that sees the Happy Meal box transformed into a virtual reality headset. The... [More]
VR Beauty Subscriptions - These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
SCORE 5.4
Warm 2,654 Clicks Pub: Sep 16, 15
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
Popular beauty subscription service Birchbox will be including VR headsets in every Birchbox Man sample pack in an effort to appeal to a tech-savvy demographic. The millennial man is not only... [More]
Humanitarian VR Experiences - UNICEF360° Film Campaign Put Viewers in the Shoes of the Impoverished
SCORE 5.4
Warm 732 Clicks Pub: Dec 5, 15
Humanitarian VR Experiences
UNICEF360° Film Campaign Put Viewers in the Shoes of the Impoverished
United Nations program UNICEF has recently branched out into using virtual reality to leverage a recent film campaign titled UNICEF360°. The project lets viewers put on a virtual reality headset... [More]
VR Cereal Boxes - Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
SCORE 4.2
Average 413 Clicks Pub: Sep 12, 15
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
With a bowl of Nutri-Grain BOLT cereal, it’s now possible to experience virtual reality for breakfast. Customers in New Zealand will be able to purchase a special cereal box that can be... [More]
VR Headset Packaging - The New Alcatel OneTouch Idol 4S Box will Double as a VR Smartphone Headset
SCORE 0.9
Untested 212 Clicks Pub: Feb 11, 16
VR Headset Packaging
The New Alcatel OneTouch Idol 4S Box will Double as a VR Smartphone Headset
The market for virtual reality is showing little sign of slowing down, which is evident with the new Alcatel OneTouch Idol 4S packaging that will double as a VR smartphone headset. The well-... [More]
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