Valio Play is a New Range of Swedish Yogurts Targeted at Youth

 - Feb 27, 2016
References: packagingoftheworld
Valio Play is a new range of Swedish yogurt branded to appeal to young people. Boasting cute illustrations of the various fruit flavors, the packaging concept for Volio Play is colorful, vibrant and portrays an active lifestyle. Designed by agency Super Tuesday, the Valio Play branding challenges convention in terms of dairy branding by creating an eye-catching identity brought to life through colorful characters.

Super Tuesday was tasked with designed the new brand experience and packaging and chose to use vibrant contemporary colors to recall imagery of fresh, high quality produce. Fruity flavors included in the new offering from Valio include strawberry, banana, pear and grape. Each of the flavors has a tiny Emoji-inspired mascot that also recalls classic 8-bit animation style.