Finnegans is a non profit beer company with an interesting mission: 'Turning beer into food.' It might address a very niche market, one that loves beer and doing good, but it also opens up a range of possibilities. At the end of the day, Finnegans introduces a way for drinkers to have a positive social impact in their community.
The non profit beer company creates awareness and action in a way that is both fun and meaningful. It also becomes the sort of middleman that people will enjoy incorporating into their lives. The non profit beer company also states on its website, "We believe doing good and having fun are not mutually exclusive." By buying a pack of Finnegans beer, people can be assured that 100% of the profits go to feeding the hungry.