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18 Examples of Branded Promotions

From Anime Gaming Incentives to Lyrical Toast Giveaways

— September 11, 2015 — Marketing
These branded promotions range from anime gaming incentives to lyrical toast giveaways that let consumers sample a product before buying it. When looking at the food and beverage industry, breakfast promotions like the Popeye's biscuit giveaway urge patrons to reserve a table at the casual eatery and ultimately encourage them to spend more money on the most important meal of the day.

Like this Popeye's promotion, KFC's 'Don't Panic Man' campaign offers free meals to patrons when the restaurant's social media channels are down. Unlike some other branded promotions, this example illustrates KFC's understanding of millennials and their reliance on social media and technology.

Furthermore, promotions and giveaways like Air Miles' selfie booth and Innovative Vending Solutions' tweet-to-buy kiosks also appeal to younger and more tech-savvy generations of consumers.
5.2
Score
Popularity
Activity
Freshness
18
Free Entertainment Vouchers
Free Entertainment Vouchers
Main Event Entertainment Allows Its Guests to Eat & Play for Free
<
17
Rewarding Smile Booths
Rewarding Smile Booths
Air Miles Entices a Younger Demographic with a Points Card Promotion
<
16
Complimentary Breakfast Promotions
Complimentary Breakfast Promotions
Chick-Fil-A is Offering Its Customers Free Breakfast Biscuits
<
15
Musical Donut Promotions
Musical Donut Promotions
The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
<
14
Reward-Maximizing Hotel Promotions
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
<
13
Social Downtime Campaigns
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
<
12
Exclusive Gaming Incentives
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
<
11
Charitable Beer Fundraisers
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
<
10
Water-Sampling Challenges
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
<
9
Charitable Pedicure Promotions
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
<
8
Anime Gaming Incentives
Anime Gaming Incentives
Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
<
7
Mysterious Wine Giveaways
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
<
6
Lyrical Toast Giveaways
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
<
5
Barre Workout Promotions
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
<
4
Fashionable Tourism Promotions
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
<
3
Athlete-Only Auto Giveaways
Athlete-Only Auto Giveaways
The Adidas NFL Porsche Promo Offers Fast Rookies a Free Ride
<
2
Free Vending Machines
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
<
1
In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
<