Chick-Fil-A introduced a breakfast promotion that provided consumers with a free breakfast biscuit when they made a morning reservation in one of its restaurants. For every reservation made a week in August, the eatery offered its promotion and allowed consumers to select one of three breakfast biscuit options. The choices were a chicken biscuit, sausage biscuit or three-count chick-n-minis and were free with every confirmed reservation.
By providing consumers with tasty and free breakfast biscuits as an incentive, Chick-Fil-A not only targeted younger consumers but also appealed to seniors who frequent its locations during the summer months. This promotion was also a beneficial marketing move that ensured more restaurant reservations for the eatery.
Chick-Fil-A ensured that consumers made the effort to eat breakfast in their restaurant by giving them a custom table reservation and free food samples. The experience also featured personalized touches and made each consumer's experience specific to their needs.