Playful Breakfast Gadgets

Kellogg's and Dominic Wilcox Created Inventions to Improve Morning Meals

Breakfast is the most important meal of the day, so all the more reason to start out your day by having a little fun with this collection of whimsical morning meal inventions.

Inventor Dominic Wilcox partnered with Kellogg's to design seven playful creations that toy with the idea of how we consume breakfast every day. Included is an amplifier designed to detect rumbling stomachs, a 'Soggy-O-Meter' bowl that detects the crispiness of your cereal and a head-mounted crane with a built-in hydraulic milk dispenser for filling up your bowl.

Although perhaps not the the most practical of devices, these absurd creations certainly add a little extra fun to what would otherwise be an oh-so-typical morning meal.

Whimsical Breakfast Gadgets
Disruptive innovation opportunity: Explore the market for fun and playful breakfast gadgets that enhance the breakfast experience.
Interactive Dining Experiences
Disruptive innovation opportunity: Create interactive dining experiences that engage consumers and make their mealtime more enjoyable.
Culinary Entertainment
Disruptive innovation opportunity: Combine food and entertainment to create unique culinary experiences that captivate consumers.

Where This Applies

Kitchen Appliance Industry
Disruptive innovation opportunity: Develop innovative kitchen appliances that bring joy and entertainment to everyday cooking experiences.
Food and Beverage Industry
Disruptive innovation opportunity: Introduce novel food and beverage products that offer interactive and playful elements to enhance consumer satisfaction.
Hospitality Industry
Disruptive innovation opportunity: Incorporate whimsical dining experiences in hotels, restaurants, and cafes to attract customers seeking memorable and engaging dining experiences.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 61%
Activity 64%
Freshness 8%

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