Now that cord cutting is becoming more widely accepted among consumers across the globe, OTT TV services are giving traditional entertainment providers a run for their money. TuYo is one new service that's been introduced by Latinos, specifically for a young Millennial Latino demographic.
This over-the-top television (also known as OTT or Internet TV) service is set to launch in the United States, providing both paid and free content that is bicultural and bilingual. This includes a variety of gaming, reality shows, news, telenovelas, sports programs, movies, documentaries, as well as original in-house programming, much like Netflix supplies.
By appealing to the powerful Hispanic Millennial market with flexibility and freedom of choice, this OTT TV service could rival the English and Spanish content provided through Sling TV's Univision.
What's Driving This Trend
- Bicultural TV Subscriptions
- Opportunity for OTT TV services to cater to diverse multicultural audiences with bicultural and bilingual content.
- Cord Cutting
- Opportunity for OTT TV services to capitalize on the growing trend of consumers cutting traditional cable subscriptions in favor of streaming services.
- Hispanic Millennial Market
- Opportunity for businesses to target the lucrative Hispanic Millennial market with specialized OTT TV services that cater to their preferences and interests.
Who This Affects Most
- OTT TV Services
- Opportunity for OTT TV service providers to differentiate themselves by offering bicultural and bilingual content that appeals to diverse audiences.
- Streaming Services
- Opportunity for streaming services to capitalize on the cord cutting trend by providing a wide range of customizable and affordable content options.
- Multicultural Marketing
- Opportunity for marketers to develop targeted advertising campaigns that resonate with the Hispanic Millennial market and promote OTT TV services tailored to their needs.
