Now that cord cutting is becoming more widely accepted among consumers across the globe, OTT TV services are giving traditional entertainment providers a run for their money. TuYo is one new service that's been introduced by Latinos, specifically for a young Millennial Latino demographic.
This over-the-top television (also known as OTT or Internet TV) service is set to launch in the United States, providing both paid and free content that is bicultural and bilingual. This includes a variety of gaming, reality shows, news, telenovelas, sports programs, movies, documentaries, as well as original in-house programming, much like Netflix supplies.
By appealing to the powerful Hispanic Millennial market with flexibility and freedom of choice, this OTT TV service could rival the English and Spanish content provided through Sling TV's Univision.