Category
Lifestyle
Assisted Choices
Trend cluster
Category
Algorithmic
Outdoors
Consumers fully embrace tech aids in hunting and fishing.
5.3
Trend score
Trend
What is the Algorithmic Outdoors trend?
Algorithmic Outdoors: As consumers look for digital tools to streamline all manner of activities, those who participate in hunting and fishing have accepted the mainstream incorporation of digital aids in outdoor recreation. The widespread adoption of such innovations demonstrates a comfort in integrating tech solutions among a group that was previously wary of technology. This progression reinforces the omnipresence of technology and the contemporary view of devices as a natural extension of one's own abilities.
Trend themes
Themes within the Algorithmic Outdoors trend
Three behaviours holding the trend together01
Tech integration in outdoor activities
The widespread adoption of tech innovations such as wireless fish finders, robot fishing bait, night vision smartphone lenses, and smartwatches designed for avid hunters and fishers demonstrates a comfort in integrating tech solutions among people who were previously wary of technology.
02
Accessibility of outdoor activity
The utilization of devices such as night vision lenses and portable fish finders allow consumers to enjoy outdoor activities in unprecedented ways, paving the way for a new era of when outdoor recreation is more inclusive to tech users.
03
Personalized outdoor experience
Smartwatches and other wearables that are designed for hunting, biking, and fishing, as well as augmented hunting headsets offer consumers an opportunity for personalized outdoor experiences by providing tailored information and features to make outdoor activities easier and more fulfilling.
Industry implications
What the Algorithmic Outdoors trend means for industry
Where the trend changes the playbookFor
Technology
Companies that operate in the tech industry can develop products that cater to the increasing demand for technology integration in outdoor activities such as fishing and hunting.
For
Outdoor Recreation
Companies operating in the outdoor recreation industry can expand their target markets by designing products that integrate technology to accommodate people who are more inclined to use digital aids.
For
Consumer Electronics
Consumer electronics companies can cater to the demand for outdoor-tech-related products and services. There is an innovation opportunity to create personalized outdoor devices and create more accessibility for outdoor activities.
Workshop question
What categories remain untouched by your industry and what steps would you need to take to tap into those?
Trend signals
Trend signals for Algorithmic Outdoors
Trend score 5.3 out of 10, from popularity 81%, activity 70%, freshness 8%.
Popularity81%
Activity70%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Algorithmic Outdoors trend
6 featured examples from Oct 2, 2015 to Apr 11, 2016CategoryTech
Wireless Fish Finders
This Portable Angling Accessory Acts Like a Miniature Smart Sonar
The outdoor sports and recreation industry can benefit from creating more innovative products that integrate technology and simplify outdoor activities.
CategoryTech
Night Vision Smartphone Lenses
Snooperscope Lets Users See in the Dark While Hunting or Fishing
Opportunity for smartphone manufacturers to incorporate night vision technology into their devices, expanding the capabilities of mobile photography and enhancing user experiences…
CategoryTech
Outdoorsman Smartwatches
The Casio WSD-F10 Smart Outdoor Watch Targets Adventurers at CES 2016
Disruptive innovation opportunity: Enhance consumer electronics market with smartwatches tailored specifically for outdoor enthusiasts.
CategoryTech
Augmented Hunting Headsets
TrackingPoint Shotglass Shooting Glasses Enable More Precise Hunting
Sports equipment companies can incorporate augmented reality technology into their hunting products to provide hunters with more precise targeting capabilities.
CategoryFashion
Wildlife Hunter Smartwatches
The Suunto Traverse Alpha Watch is for Avid Hunters and Fishers
Disruptive innovation opportunity: Introduce new technological solutions to enhance the outdoor recreation experience through wearable devices and smart technologies.
CategoryTech
Robotic Fishing Bait
The Zombait Enables Dead Bait to Mimic the Actions of a Live Fish
The introduction of robotic fishing bait like Zombait opens up possibilities for advancements in fishing equipment technology.
