There's a reason that BioSteel Sports' new 'Ready-To-Drink' beverage is associated with the #DrinkThePink hashtag. At first, this might seem like an odd choice for a tagline, especially since the bottles are sold with completely clear liquid inside. However, BioSteel Sports uses a peel-off protective seal and a button that can be pressed at the center of the cap in order to release the energizing BioSteel powder. Once the bottle is shaken, the powder dissolves into the water, effectively turning it pink.
This powdered blend is made of amino acids, minerals, electrolytes and a potent blend of B vitamins in order to nourish consumers on the go. This formula is vegan and free from gluten, caffeine, sugar and lactose.
This system of keeping dry ingredients separated from wet components is becoming popular for not only beverages, but home and beauty products as well.