There's a reason that BioSteel Sports' new 'Ready-To-Drink' beverage is associated with the #DrinkThePink hashtag. At first, this might seem like an odd choice for a tagline, especially since the bottles are sold with completely clear liquid inside. However, BioSteel Sports uses a peel-off protective seal and a button that can be pressed at the center of the cap in order to release the energizing BioSteel powder. Once the bottle is shaken, the powder dissolves into the water, effectively turning it pink.
This powdered blend is made of amino acids, minerals, electrolytes and a potent blend of B vitamins in order to nourish consumers on the go. This formula is vegan and free from gluten, caffeine, sugar and lactose.
This system of keeping dry ingredients separated from wet components is becoming popular for not only beverages, but home and beauty products as well.
Key Themes Behind This Trend
- Segmented Beverages
- Opportunity for creating innovative beverages that separate powder and liquid components for a unique consumer experience.
- Multi-functional Packaging
- Disruptive innovation opportunity in developing packaging solutions that can keep dry and wet ingredients separated until use.
- Powdered Nutrition
- Potential for disruptive innovation in the development of powdered blends with essential nutrients for convenient, on-the-go consumption.
Where This Applies
- Beverage
- Opportunity in the beverage industry to create segmented drinks that offer customizable flavor and nutrition options.
- Packaging
- Innovation scope in the packaging industry to design functional packaging solutions that keep ingredients separate until use.
- Nutrition
- Potential for disruptive innovation in the nutrition industry by developing convenient powdered blends with essential nutrients.
