Category
Lifestyle
Assisted Choices
Trend cluster
Category
Transitory
Stunt
Public transportation is illuminated as a venue for elaborate brand events.
4.6
Trend score
Trend
What is the Transitory Stunt trend?
Transitory Stunt: As a greater percentage of the population moves toward dense urban centers, public transportation is being highlighted as an ideal venue for branded promotional stunts. Whether held in a station or trolley, these events speak to the popularity of mobile retail ventures and activate spontaneous connections with individual consumers. This progression speaks to the idea that everyday moments, such as the commute experience, can be easily transformed into something memorable with event marketing.
Trend themes
Themes within the Transitory Stunt trend
Three behaviours holding the trend together01
Branded Public Transportation Events
Public transportation is being used as an ideal venue for branded promotional stunts to activate spontaneous connections with commuters.
02
Commuter-Focused Brand Activations
Brands are targeting the commuter market with experiential marketing activations aimed at creating moments of delight during the daily commute.
03
Experiential Fitness Marketing
Fitness brands are creating interactive, game-like experiences in public spaces to get people excited about being active and promote their products.
Industry implications
What the Transitory Stunt trend means for industry
Where the trend changes the playbookFor
Public Transportation
Opportunities for brands to leverage public transportation as a promotional venue to reach a captive audience during daily commutes.
For
Fitness and Wellness
Innovations in experiential marketing can create new opportunities for fitness brands to promote their products and encourage active lifestyles.
For
Travel and Tourism
Using unexpected venues and experiences to promote travel and tourism can create memorable moments and promote brand loyalty.
Workshop question
What is the least exciting part of your consumer's daily routine and how can you tap those moments to create opportunities for engagement?
Trend signals
Trend signals for Transitory Stunt
Trend score 4.6 out of 10, from popularity 69%, activity 62%, freshness 8%.
Popularity69%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Transitory Stunt trend
5 featured examples from Mar 25, 2015 to Jan 25, 2016CategoryFashion
Retrospective Sneaker Installations
The Annual Nike Air Max Day Kicks Off with a Subway Exhibit
The sneaker industry can take advantage of the trend by designing retro installations and events to attract sneaker enthusiasts and create brand experiences.
CategoryMarketing
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
Theme parks can capitalize on immersive brand activations to enhance visitor experiences and create memorable moments.
CategoryLifestyle
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
Innovative brand activations can help travel and hospitality companies stand out in a crowded market and attract new customers.
CategoryMarketing
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
Opportunity to create experiential marketing campaigns that engage consumers and create memorable brand experiences.
CategoryFashion
Subway Fitness Stations
Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train
Creating and implementing interactive fitness stations in public spaces like subway platforms.
