Public transportation is illuminated as a venue for elaborate brand events
Implications - As a greater percentage of the population moves toward dense urban centers, public transportation is being highlighted as an ideal venue for branded promotional stunts. Whether held in a station or trolley, these events speak to the popularity of mobile retail ventures and activate spontaneous connections with individual consumers. This progression speaks to the idea that everyday moments, such as the commute experience, can be easily transformed into something memorable with event marketing.
Workshop Question - What is the least exciting part of your consumer's daily routine and how can you tap those moments to create opportunities for engagement?
Trend Themes
1. Branded Public Transportation Events - Public transportation is being used as an ideal venue for branded promotional stunts to activate spontaneous connections with commuters.
2. Commuter-focused Brand Activations - Brands are targeting the commuter market with experiential marketing activations aimed at creating moments of delight during the daily commute.
3. Experiential Fitness Marketing - Fitness brands are creating interactive, game-like experiences in public spaces to get people excited about being active and promote their products.
Industry Implications
1. Public Transportation - Opportunities for brands to leverage public transportation as a promotional venue to reach a captive audience during daily commutes.
2. Fitness and Wellness - Innovations in experiential marketing can create new opportunities for fitness brands to promote their products and encourage active lifestyles.
3. Travel and Tourism - Using unexpected venues and experiences to promote travel and tourism can create memorable moments and promote brand loyalty.
5 Featured, 42 Examples:
943,879 Total Clicks
Date Range:
Mar 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
