The Nike Golf Club Collection offers a selection of lively apparel that appeals to the young, modern golfer. Boasting a Nike logo with the brand's namesake replaced with the world "golf," the line features a bright green, black and grey color scheme.
The collection, to be released March 23, 2015, includes golf shoes that resemble the Nike Air Force 1 sneaker, tees, hoodies, polos and an assortment of polka dotted dress shorts. The Nike Golf Club Collection also features an amazing neon bucket hat covered with a pattern of Emoji prayer hands wearing golf gloves that is sure to be a bestseller.
The collection comes at a time when the financial constraints of the sport are driving away the younger demographic and may serve as a tool in rebranding golf as accessible and hip.
Key Themes Behind This Trend
- Lively Golf Attire
- Opportunity for disruptive innovation in the golf apparel industry by creating vibrant and modern clothing options for young golfers.
- Rebranding Golf
- Opportunity to innovate by repositioning golf as an accessible and trendy sport, attracting younger demographics.
- Youthful Golf Accessories
- Opportunity to create unique and trendy golf accessories that appeal to the younger generation of golfers.
Where This Applies
- Golf Apparel
- Opportunity to create a new line of golf attire that appeals to the younger generation of golfers.
- Sports Marketing
- Opportunity to develop marketing strategies and campaigns that rebrand golf as a hip and accessible sport for younger demographics.
- Sporting Goods
- Opportunity for sporting goods companies to create innovative and trendy golf accessories that cater to the younger golfer.
