The Nike Golf Club Collection Features Apparel for the Modern Golfer
Rebecca Byers — March 19, 2015 — Lifestyle
References: freshnessmag
The Nike Golf Club Collection offers a selection of lively apparel that appeals to the young, modern golfer. Boasting a Nike logo with the brand's namesake replaced with the world "golf," the line features a bright green, black and grey color scheme.
The collection, to be released March 23, 2015, includes golf shoes that resemble the Nike Air Force 1 sneaker, tees, hoodies, polos and an assortment of polka dotted dress shorts. The Nike Golf Club Collection also features an amazing neon bucket hat covered with a pattern of Emoji prayer hands wearing golf gloves that is sure to be a bestseller.
The collection comes at a time when the financial constraints of the sport are driving away the younger demographic and may serve as a tool in rebranding golf as accessible and hip.
The collection, to be released March 23, 2015, includes golf shoes that resemble the Nike Air Force 1 sneaker, tees, hoodies, polos and an assortment of polka dotted dress shorts. The Nike Golf Club Collection also features an amazing neon bucket hat covered with a pattern of Emoji prayer hands wearing golf gloves that is sure to be a bestseller.
The collection comes at a time when the financial constraints of the sport are driving away the younger demographic and may serve as a tool in rebranding golf as accessible and hip.
Trend Themes
-
Lively Golf Attire — Opportunity for disruptive innovation in the golf apparel industry by creating vibrant and modern clothing options for young golfers.
-
Rebranding Golf — Opportunity to innovate by repositioning golf as an accessible and trendy sport, attracting younger demographics.
-
Youthful Golf Accessories — Opportunity to create unique and trendy golf accessories that appeal to the younger generation of golfers.
Industry Implications
-
Golf Apparel — Opportunity to create a new line of golf attire that appeals to the younger generation of golfers.
-
Sports Marketing — Opportunity to develop marketing strategies and campaigns that rebrand golf as a hip and accessible sport for younger demographics.
-
Sporting Goods — Opportunity for sporting goods companies to create innovative and trendy golf accessories that cater to the younger golfer.
5.3
Score
Popularity
Activity
Freshness
