Home brands appeal to younger audiences for inclusivity
Implications - Acknowledging the influence that Gen Z has over family purchasing decisions, many furniture brands are crafting a advertisements that specifically target the younger generation. By becoming more inclusive and family-friendly in their branding, these companies prove that they understand the shifting, collaborative relationship between parent and child.
Workshop Question - What is one new marketing strategy you can employ, to make your brand more approachable to all ages?
Trend Themes
1. Inclusive Branding for Younger Audiences - Furniture brands acknowledge the importance of Gen Z's influence on family purchasing decisions and create more family-friendly and inclusive branding to accommodate this trend.
2. Collaboration with Youtube Influencers - Collaborations between home decor brands and YouTube influencers, who have a huge following among Gen Z, provide a platform to connect with that demographic and offer opportunities for fresh DIY projects.
3. Adaptable Brand Voice and Messaging for Pop Culture References - Furniture brands like IKEA increasingly incorporate pop culture references into their advertising and adopt a self-deprecating brand voice, which helps them better connect with their consumers and appeal to the younger generation.
Industry Implications
1. Home Decor - This industry can take advantage of collaborating with YouTube influencers to appeal to Gen Z and create more inclusive designs and branding.
2. Advertising and Marketing - This industry can tailor brand voice and messaging to incorporate pop culture references, take advantage of current trends, and create visuals that relate to younger generations.
3. Furniture Retail - This industry can better connect with consumers and appeal to the younger generation by introducing cost-effective furniture, showcasing the value of its products with clever visual advertising, and telling emotional stories through advertising.
8 Featured, 48 Examples:
130,191 Total Clicks
Date Range:
Aug 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
