Online retailers develop a physical presence with in-person marketing
Implications - Beyond extending their presence into the physical world with brick-and-mortar store locations, many online retailers are also turning to in-person marketing and publicity stunts. This approach offers surprise, delight and novelty for unsuspecting consumers, who typically seek out online brands on an as-needed basis. Offline marketing ultimately ensures that brands are building true relationships and staying top-of-mind with consumers in all contexts.
Workshop Question - If you were to launch an offline marketing campaign, what would you do and how would you leverage it to build relationships with your customers?
Trend Themes
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Offline Marketing — Online retailers are employing offline marketing strategies, such as in-person marketing and publicity stunts, to extend their presence beyond brick-and-mortar store locations.
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Creative Retail Experiences — Retailers are creating unique and memorable experiences for consumers through playful street art manipulations and mobile discount stores, providing disruptive innovation opportunities.
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Brand Awareness Campaigns — Web retailers are launching brand awareness campaigns through web retailer murals, enabling consumers to interpret and engage with the brand.
Industry Implications
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Marketing and Advertising — Employing offline marketing strategies can help businesses build true relationships with consumers and remain top-of-mind in all contexts.
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Retail — Creating unique retail experiences through playful street art manipulations and mobile discount stores can create buzz and excitement around the brand.
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E-commerce — Launching brand awareness campaigns through web retailer murals can increase brand engagement and provide opportunities for customers to interpret the brand.
4 Featured, 35 Examples:
384,926 Total Clicks
Date Range:
Jan 14 — Feb 16
Trending:
Average
Consumer Insight Topics:
