Fresh Commerce

Consumers turn to online services for unconventional products

Implications - As online grocery ventures slowly begin to enter mainstream consciousness, many consumers are rethinking the types of products that can be purchased online, such as fresh flowers or local produce. The early adopters of these services tend to go for a "straight-from-the-source" mentality, opting for branded web stores, subscriptions and communities that offer convenience without betraying their ongoing desire for authenticity.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
88,110 Total Clicks
Jan 15 - Feb 16
Warm
Featured Examples
Web-Based Farmers Markets - Peaceful Valley's Grow Organic Shop Carries Farming and Gardening Goods
SCORE 6.9
Warm 2,412 Clicks Pub: Feb 16, 16
Web-Based Farmers Markets
Peaceful Valley's Grow Organic Shop Carries Farming and Gardening Goods
Whether looking to revamp a backyard garden or vegetable patch, Peaceful Valley’s web shop features all of one’s gardening and farming essentials. The farm’s Grow Organic Shop is a... [More]
Online Farmers' Markets - Good Eggs Brings the Freshness & Convenience of Farmers' Markets Online
SCORE 5.6
Warm 2,811 Clicks Pub: Jan 16, 15
Online Farmers' Markets
Good Eggs Brings the Freshness & Convenience of Farmers' Markets Online
If you live in the San Francisco, Los Angeles, New Orleans or Brooklyn, Good Eggs is a service that allows you to shop your local farmer’s market online. Online, you’re able to make an... [More]
Lifestyle Flower Shops - The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
SCORE 5
Average 1,287 Clicks Pub: Feb 16, 16
Lifestyle Flower Shops
The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
The rise of web-based flower shops has been prevalent in recent months much like the growing popularity of fresh meal deliveries and local grocery subscriptions. Unlike competing florists, Love &#... [More]
Virtual Grass Catalogs - SYNLawn's Website Spotlights The Brand's Synthetic Grass Range
SCORE 3.4
Mild 558 Clicks Pub: Feb 17, 16
Virtual Grass Catalogs
SYNLawn's Website Spotlights The Brand's Synthetic Grass Range
SYNLawn’s website is home to a virtual catalog that spotlights the brand’s synthetic grass range. Specializing in synthetic grass that is both human and pet-friendly, SYNlawn showcases... [More]
Sustainable Flower Subscriptions - UrbanStems Offers a Three-Month Bouquet Subscription in NYC & DC
SCORE 4.8
Average 1,962 Clicks Pub: Feb 1, 16
Sustainable Flower Subscriptions
UrbanStems Offers a Three-Month Bouquet Subscription in NYC & DC
UrbanStems is a bouquet on-demand service delivering fresh, sustainably sourced flowers in New York City and DC that recently started offering a three-month floral subscription. Launched in early... [More]
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