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Low-Dose Social

Low-dose beverages target adults seeking a social high

Trend - Increasingly, brands are releasing socially-oriented products that allow new cannabis users to experiment with precise, low-dose edibles that help to prevent over-use. This speaks to the desire that many adults have to experience the active ingredient in socially-friendly ways.

Insight - As the North American cannabis industry expands, unfamiliar consumers are seeking ways to comfortably experiment with the active ingredient. This demographic is looking for brands to introduce cannabis into their lives in a controlled way. This allows them to experience a light social high without the fear of over-indulging.
Workshop Question - What kind of hesitation might exist around the use of your product? Is there a way to reformat your offering to remove barriers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
32,506 Total Clicks
Date Range:
Mar 18 — Jun 19
Trending:
This Year and Average

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