The North American alcohol industry takes inspiration from popular Asian flavors
Trend - North American alcohol brands are adopting flavors and ingredients that are popular in various East Asian countries into their products. These products come as consumers increasingly express interest in global experiences and flavors, in reaction to the growing cultural diversity of North America.
Insight - The cultural diversity of North America has brought diversity to industries as well, as consumers expect that brands reflect their preferences, or offer them experiences they haven't had before. Changing demographics have been, in part, the catalyst for the "foodie" consumer who explores flavors and formulations that they're unfamiliar with in the food and beverage space.
Insight - The cultural diversity of North America has brought diversity to industries as well, as consumers expect that brands reflect their preferences, or offer them experiences they haven't had before. Changing demographics have been, in part, the catalyst for the "foodie" consumer who explores flavors and formulations that they're unfamiliar with in the food and beverage space.
Workshop Question - How could your brand take inspiration from popular trends outside of its region?
Trend Themes
1. Global Flavors - North American alcohol brands are adopting flavors and ingredients that are popular in various East Asian countries into their products, offering opportunities to expand globally-inspired offerings.
2. Health-conscious Alcohol - Gin's popularity is growing due to the vibrant botanical ingredients and health benefits, which inspires producers to experiment with globally inspired products that specifically target adventurous Millennial consumers with bold ingredient blends.
3. Artificial-free Products - The popularity of pink gin spirits reflects changing taste preferences, and vibrantly colored products featuring softer flavors from fruits, herbs, spices or bitters attract Millennials who are looking for products without the use of artificial coloring.
Industry Implications
1. Food and Beverage - The North American alcohol industry adopting flavors and ingredients that are popular in various East Asian countries offers opportunities for food and beverage companies to introduce global flavors.
2. Alcohol - The growing interest in global flavors and health-consciousness inspires the alcohol industry to diversify their offerings and create innovative products.
3. Marketing and Advertising - Focusing on younger consumers who are looking for non-alcoholic and globally inspired products, expanding marketing campaigns present an opportunity for companies to reach a wider demographic.
