Eastern Alcohol

The North American alcohol industry takes inspiration from popular Asian flavors

Implications - North American alcohol brands are adopting flavors and ingredients that are popular in various East Asian countries into their products. These products come as consumers increasingly express interest in global experiences and flavors, in reaction to the growing cultural diversity of North America.

Workshop Question - How could your brand take inspiration from popular trends outside of its region?
SCORE 6.4
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31,159 Total Clicks
Jan 17 - Jun 19
This Month and Average
LifestyleDrinking
Featured Examples
Botanical Cocktail Mixer Sodas - These New Fentimans Tonic Water Flavors are Refreshingly Crisp
SCORE 6.2
Warm 1,101 Clicks Pub: Jun 26, 18
Botanical Cocktail Mixer Sodas
These New Fentimans Tonic Water Flavors are Refreshingly Crisp
The new Fentimans tonic water flavors have been launched by the brand as an option for younger consumers to utilize when looking for a way to craft premium cocktails from the comfort of their own... [More]
Thai-Inspired Gin Spirits - Pothecary Gin's Limited-Edition Variety Takes Cues from Eastern Flavors
SCORE 4.8
Average 457 Clicks Pub: Apr 18, 18
Thai-Inspired Gin Spirits
Pothecary Gin's Limited-Edition Variety Takes Cues from Eastern Flavors
Pothecary Gin recently released a new limited-edition product that takes cues from the exotic flavors of coconut, pineapple, mango, fresh turmeric, ginger and coriander leaf. The ‘Thai Blend&#... [More]
Actress-Inspired Pink Gins - Burleighs' Pink Gin Spirit Celebrates the Iconic Marilyn Monroe
SCORE 6.4
This Quarter and Warm 168 Clicks Pub: May 30, 19
Actress-Inspired Pink Gins
Burleighs' Pink Gin Spirit Celebrates the Iconic Marilyn Monroe
Pink gin spirits, rosé and other colorful cocktails are in high demand, especially within the UK, and Burleighs Gin teamed up with the Marilyn Monroe Estate to launch a feminine product that... [More]
Tapioca-Infused Beers - iBEER LE SUN PALM's Tapioca Beer Takes Inspiration from the Panaché Cocktail
SCORE 6.7
This Month and Warm 176 Clicks Pub: Jun 14, 19
Tapioca-Infused Beers
iBEER LE SUN PALM's Tapioca Beer Takes Inspiration from the Panaché Cocktail
Japan’s beer cafe chain iBEER LE SUN PALM is offering an unconventional way for people to stay cool this summer with its uniquely refreshing tapioca beer. The chain’s ‘Tapioca the... [More]
Yuzu Pale Ales - Insight Garden Brewery's Range Includes a Japanese-Inspired Craft Beer
SCORE 2.1
Untested 171 Clicks Pub: Jan 9, 17
Yuzu Pale Ales
Insight Garden Brewery's Range Includes a Japanese-Inspired Craft Beer
Insight Garden is a brewery known for a beer range that is globally inspired and locally crafted. In addition to best-selling beers like its ‘Phantom Taxi’ IPA and ‘Sunken City&#... [More]
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