Pothecary Gin recently released a new limited-edition product that takes cues from the exotic flavors of coconut, pineapple, mango, fresh turmeric, ginger and coriander leaf. The 'Thai Blend' is also said to have a subtle, delicate aroma of lime, which enhances the gin spirit's tropical, floral and earthy nature.
Pothecary Gin sets itself apart by making multiple distillations for each botanical element, which are then blended together; the original Pothecary Gin is made with just five botanicals.
Gin belongs to one of the quickest growing spirit categories in the world, as it is perceived as healthier alcohol choice due to its vibrant botanical ingredients and health benefits. As such, a number of gin producers are experimenting with globally inspired products that specifically target the adventurous, health-minded Millennial consumer with bold ingredient blends.
What's Driving This Trend
- Thai-inspired Gin
- Thai flavors are being added to gin, opening up new flavor possibilities and targeting adventurous, health-minded consumers.
- Multiple Distillations
- The trend of distilling each botanical element separately and then blending them together allows for more complex and nuanced flavors.
- Global Ingredient Blends
- Producers are experimenting with globally-inspired botanical ingredients to cater to the adventurous Millennial consumer.
Who This Affects Most
- Distillery
- Distilleries have the opportunity to incorporate new, exotic ingredients to create unique gin spirits and attract adventurous consumers.
- Beverage Manufacturing
- Beverage manufacturers can experiment with adding internationally inspired flavors to create new and unique gin blends.
- Hospitality
- The hospitality industry can incorporate these unique gin flavors for their cocktail menu, offering their customers an exciting and adventurous experience.
