Category
Tech
Embedded Intelligence
Trend cluster
Category
Cross-Category
Matchmaking
Digital assistants & apps help create matches in areas beyond romance.
3.6
Trend score
Trend
What is the Cross-Category Matchmaking trend?
Cross-Category Matchmaking: Matchmaking apps and assistants are perpetuating areas beyond just romance and dating to offer guidance in various consumer categories. Offering assistance in areas like food consumption, travel and even entertainment, these branded matchmaking apps bring together likeminded individuals with personalized services.
Insight
The consumer insight behind the Cross-Category Matchmaking trend
In a digitized world, consumers often make connections with others via social platforms. In this over-saturated market, they're turning to brands to provide personalized services that target their specific interests. With a plethora of options in connecting with people virtually, consumers are opting for simple tools that provide hyper-personalized services directed towards their needs.
Trend themes
Themes within the Cross-Category Matchmaking trend
Three behaviours holding the trend together01
Branded matchmaking apps
Brands are offering assistance in various consumer categories with matchmaking apps that bring together likeminded individuals with personalized services. Opportunity: Brands can create more branded matchmaking apps in specific categories to offer personalized services for consumers.
02
Hyper-personalized services
Consumers are opting for simple tools that provide hyper-personalized services directed towards their needs. Opportunity: Businesses can create tools that provide hyper-personalized services that target specific interests for consumers.
03
Integrated online dating coaches
Matchmaking apps are integrating online dating coaches to assist users in navigating the modern dating world. Opportunity: Other dating apps can integrate human dating coaches to assist users in making better connections.
Industry implications
What the Cross-Category Matchmaking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Domino's launched a 'Dom Juan' bot on Tinder that provided pizza-themed pickup lines. Opportunity: Food and Beverage companies can collaborate with matchmaking apps to offer personalized services or targeted experiences for consumers.
For
Education
Cleftune is a platform that provides music teachers a streamlined platform for listing their private instruction. Opportunity: Educational institutions can create matchmaking apps for instructors and students for personalized services directed towards their needs.
For
Travel
The 'Kolu' app aims to help travelers find the best person to show them around. Opportunity: Matchmaking apps can create more travel guides for consumers and bring together likeminded individuals for personalized guides or tours.
Workshop question
How can you better assist or guide your consumers through the product experience?
Trend signals
Trend signals for Cross-Category Matchmaking
Trend score 3.6 out of 10, from popularity 58%, activity 43%, freshness 8%.
Popularity58%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cross-Category Matchmaking trend
4 featured examples from Feb 15, 2018 to May 16, 2019CategoryLifestyle
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
Fast food and quick-service restaurants like Domino's can benefit from integrating with dating apps.
CategoryWorld
Music Teacher Matchmaking
Find a Music Teacher with a New Filterable and Informative Platform
Cleftune’s matchmaking platform could be applied to other types of private instruction, disrupting traditional education and training programs.
CategoryLifestyle
Integrated Online Dating Coaches
Match Launched "AskMatch" as an Online Dating Coaches for Users
The online dating industry can improve user engagement and differentiate themselves by offering value-added services that help users navigate the complexities of modern dating.
CategoryWorld
Guide Matchmaking Travel Apps
The 'Kolu' App Finds Travelers the Best Person to Show Them Around
The travel and tourism industry can utilize personalized tour experiences to enhance customer satisfaction and differentiate their offerings.
