Seaweed becomes a nutritious base for various beverages
Trend - Brands in the beverage space are adopting seaweed-based or flavored formulations that enhance the perceived nutrition of their offerings. Seaweed-infused products come as North America becomes more influenced by global trends in the food industry.
Insight - With the diversity and expanded understanding of many cultures in North America that's come from immigration and social media use, food trends are now heavily influenced by those that have been popular in different countries and regions. Consumers in North America demand a market that's influenced by the products and ingredients that have cultural significance to them, or that appeal to their preference for exploring global trends.
Insight - With the diversity and expanded understanding of many cultures in North America that's come from immigration and social media use, food trends are now heavily influenced by those that have been popular in different countries and regions. Consumers in North America demand a market that's influenced by the products and ingredients that have cultural significance to them, or that appeal to their preference for exploring global trends.
Workshop Question - How could your brand adapt an emerging trend from an adjacent industry?
Trend Themes
1. Global Food Influences - North American food trends are heavily influenced by those that have been popular in different countries and regions.
2. Seaweed-based Formulations - Brands in the beverage space are adopting seaweed-based or flavored formulations that enhance the perceived nutrition of their offerings.
3. Unconventional Snacks for Alcohol - Fresh and inventive snacks for alcohol are being launched, offering much more than pretzels, nuts and other kinds of classic pub fare.
Industry Implications
1. Beverage Industry - Natural, cultural, and nutritional trends will continue to work as a catalyst for the Beverage Industry.
2. Packaging Industry - Consumers’ growing awareness of environmental issues will encourage business professionals in the Packaging Industry to develop sustainable and biodegradable products.
3. Health Industry - The need for healthy and alternative drinks will drive innovation in the Health Industry, particularly those that are low in calories, infused with superfoods, and dietary supplements.
