Brands tout the glucose-balancing functions of their foods and supplements
Trend - Brands are prioritizing glucose-balancing in the foods and supplements they offer, meeting the needs of people with diabetes, as well as those monitoring their blood sugar levels for non-essential health purposes. With the rise in popularity of restrictive eating habits like ketogenic diets, consumers are now better aided by brands to do the work for them in servicing their health rituals.
Insight - While some consumers are attempting to take a more proactive approach to their health and wellness, it can be quite challenging to do so all of the time. The option to reactively find balance delivers mush needed flexibility and empowerment to those on restriction diets by enabling them to meet their goals.
Insight - While some consumers are attempting to take a more proactive approach to their health and wellness, it can be quite challenging to do so all of the time. The option to reactively find balance delivers mush needed flexibility and empowerment to those on restriction diets by enabling them to meet their goals.
Workshop Question - How could your brand better cater to emerging consumer rituals within its area of expertise?
Trend Themes
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Glucose-balancing Foods and Supplements — Brands are prioritizing glucose-balancing in the foods and supplements they offer, meeting the needs of people with diabetes, and providing balance for restrictive eating habits by enabling them to meet their goals.
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Natural Glucose Control Vitamins — Natural glucose control vitamins like Nutonen by Simple Promise are spotlighting botanicals like Banaba leaf, aiding with diabetes prevention, and curbing drowsiness, fatigue, and thirst.
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Honey-sweetened Snacks — Snack brands like Plotz! Honey Nutters are highlighting the use of honey in place of sugar as a natural sweetener that is beneficial for limiting blood glucose level spikes, managing cholesterol, and providing important trace minerals.
Industry Implications
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Health and Wellness Industry — The health and wellness industry can leverage these trends to develop products that help people manage their blood sugar levels, boost energy, and curtail health issues related to glucose levels.
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Food and Beverage Industry — The food and beverage industry can create products that offer natural glucose control, help people balance their sugar intake, and provide tasty snacks that are made with clean and simple ingredients.
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Supplement Industry — The supplement industry can cater to people who are looking for natural solutions to manage their glucose levels, create products that contain botanicals like Banaba leaf, offer essential vitamins and minerals, and help with diabetes prevention.
