Category
Lifestyle
Assisted Choices
Trend cluster
Category
Balanced
Glucose
Brands tout the glucose-balancing functions of their foods and supplements.
4.3
Trend score
Trend
What is the Balanced Glucose trend?
Balanced Glucose: Brands are prioritizing glucose-balancing in the foods and supplements they offer, meeting the needs of people with diabetes, as well as those monitoring their blood sugar levels for non-essential health purposes. With the rise in popularity of restrictive eating habits like ketogenic diets, consumers are now better aided by brands to do the work for them in servicing their health rituals.
Insight
The consumer insight behind the Balanced Glucose trend
While some consumers are attempting to take a more proactive approach to their health and wellness, it can be quite challenging to do so all of the time. The option to reactively find balance delivers mush needed flexibility and empowerment to those on restriction diets by enabling them to meet their goals.
Trend themes
Themes within the Balanced Glucose trend
Three behaviours holding the trend together01
Glucose-Balancing Foods and Supplements
Brands are prioritizing glucose-balancing in the foods and supplements they offer, meeting the needs of people with diabetes, and providing balance for restrictive eating habits by enabling them to meet their goals.
02
Natural Glucose Control Vitamins
Natural glucose control vitamins like Nutonen by Simple Promise are spotlighting botanicals like Banaba leaf, aiding with diabetes prevention, and curbing drowsiness, fatigue, and thirst.
03
Honey-Sweetened Snacks
Snack brands like Plotz! Honey Nutters are highlighting the use of honey in place of sugar as a natural sweetener that is beneficial for limiting blood glucose level spikes, managing cholesterol, and providing important trace minerals.
Industry implications
What the Balanced Glucose trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
The health and wellness industry can leverage these trends to develop products that help people manage their blood sugar levels, boost energy, and curtail health issues related to glucose levels.
For
Food and Beverage Industry
The food and beverage industry can create products that offer natural glucose control, help people balance their sugar intake, and provide tasty snacks that are made with clean and simple ingredients.
For
Supplement Industry
The supplement industry can cater to people who are looking for natural solutions to manage their glucose levels, create products that contain botanicals like Banaba leaf, offer essential vitamins and minerals, and help with diabetes prevention.
Workshop question
How could your brand better cater to emerging consumer rituals within its area of expertise?
Trend signals
Trend signals for Balanced Glucose
Trend score 4.3 out of 10, from popularity 60%, activity 52%, freshness 18%.
Popularity60%
Activity52%
Freshness18%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Balanced Glucose trend
8 featured examples from Dec 10, 2018 to Sep 9, 2023CategoryLifestyle
AI-Generated Snack Bars
NotSnack Protein Bars Feature Plant-Based Protein & Slow-Release Carbs
The use of AI in crafting snack bars introduces a disruptive innovation potential in the food-tech industry.
CategoryLifestyle
Honey-Sweetened Snack Cubes
The Plotz! Honey Nutters Nut Clusters are Held Together by Honey
Disruptive innovation opportunity: Incorporate clean ingredients and alternative sweeteners into the snack industry, focusing on health-conscious consumers.
CategoryLifestyle
Apple Cider Vinegar Supplements
Bragg's Supplements Deliver the Benefits of Apple Cider Vinegar
The emergence of apple cider vinegar supplements presents an opportunity for the supplement industry to create unique and convenient formats to deliver health benefits.
CategoryLifestyle
Plant-Powered Metabolic Supplements
Metavo Provides Advanced Weight & Blood Sugar Support
Metabolic supplements like Metavo present an opportunity for disruptive innovation in the healthcare industry.
CategoryLifestyle
Natural Glucose Control Vitamins
Nutonen by Simple Promise Spotlights Banaba Botanicals
The health supplements industry has an opportunity to develop more products using natural, effective ingredients like Banaba leaf botanicals.
CategoryLifestyle
Glucose-Regulating Supplements
The Pep2Dia Dietary Supplement Regulates Sugar Levels After Meals
The health and wellness industry can tap into the trend of glucose-regulating supplements by developing natural and safe products to help consumers manage their blood sugar levels.
CategoryLifestyle
Blood Sugar-Balancing Drinks
Pervida's Harmony Collection Enhances the Energy Available to Muscles
The beverage industry can explore the development of low-sugar, sugar-free, and all-natural drink options to cater to consumer demand for healthier alternatives.
CategoryLifestyle
Homeopathic Pepper Extracts
This Chili Pepper Essential Oil Shares the Benefits of Capsaicin
The food industry can explore innovative ways to incorporate alcohol extracted chili oil for flavor enhancement and product differentiation.
