Bragg's is known for its apple cider vinegar products and it is introducing apple cider vinegar supplements for its health-conscious customers. In 2021, the brand observed more than a 30% increase in its Apple Cider Vinegar category sales and Bragg's responded by introducing a convenient new way for its community to experience the benefits of apple cider vinegar.
The innovative supplement is the first of its kind in the United States that offers the scientifically proven dosage of 750 milligrams of acetic acid, which is the equivalent to one tablespoon of liquid apple cider vinegar. Consuming this amount of apple cider vinegar is beneficial for appetite control, managing weight gain and supporting healthy blood glucose and cholesterol levels.
Key Themes Behind This Trend
- Apple Cider Vinegar Supplements
- The rise in demand for apple cider vinegar supplements offers opportunities for the supplements industry to provide a convenient and portable way for users to receive the benefits of apple cider vinegar.
- Increased Sales in Apple Cider Vinegar Category
- An increase in sales for apple cider vinegar products create opportunities for the food and beverage industry to innovate and create more palatable and versatile ways to consume apple cider vinegar.
- Scientifically Proven Dosage of Acetic Acid
- The introduction of a scientifically proven dosage of acetic acid provides opportunities for the healthcare industry to showcase the benefits of apple cider vinegar as an alternative medicine.
Where This Applies
- Supplements
- The emergence of apple cider vinegar supplements presents an opportunity for the supplement industry to create unique and convenient formats to deliver health benefits.
- Food and Beverage
- The increase in sales in the apple cider vinegar category creates opportunities for the food and beverage industry to create new products and recipes that incorporate apple cider vinegar.
- Healthcare
- The scientifically proven dosage of acetic acid in apple cider vinegar offers healthcare professionals an opportunity to research and develop alternative medicines.
