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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,233 more

Accessible Cosmetic

Cosmetic brands follow the lead of a select few in offering affordable pricing

Trend - With brands like The Ordinary paving the way in affordable science-forward skincare, others are following suit by also prioritizing function, minimalism, and accessibility in their cosmetic items.

Insight - In the modern age, many consumers are actively prioritizing their skincare routine and taking care of their bodies to stay refreshed. Accelerated by movements for health and wellness, a growing number of individuals are beginning to adopt self-care as a daily ritual and this creates a gap for consumers with diverse financial backgrounds. As a result, a strong demand arises in the market for products to balance between functional formulas and accessible pricing.
Workshop Question - How could your brand better balance accessibility and quality?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 37 Examples:
40,892 Total Clicks
Date Range:
Aug 18 — Jun 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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