Cosmetic brands follow the lead of a select few in offering affordable pricing
Trend - With brands like The Ordinary paving the way in affordable science-forward skincare, others are following suit by also prioritizing function, minimalism, and accessibility in their cosmetic items.
Insight - In the modern age, many consumers are actively prioritizing their skincare routine and taking care of their bodies to stay refreshed. Accelerated by movements for health and wellness, a growing number of individuals are beginning to adopt self-care as a daily ritual and this creates a gap for consumers with diverse financial backgrounds. As a result, a strong demand arises in the market for products to balance between functional formulas and accessible pricing.
Insight - In the modern age, many consumers are actively prioritizing their skincare routine and taking care of their bodies to stay refreshed. Accelerated by movements for health and wellness, a growing number of individuals are beginning to adopt self-care as a daily ritual and this creates a gap for consumers with diverse financial backgrounds. As a result, a strong demand arises in the market for products to balance between functional formulas and accessible pricing.
Workshop Question - How could your brand better balance accessibility and quality?
