SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,912 more

Accessible Cosmetic

Cosmetic brands follow the lead of a select few in offering affordable pricing

Implications - With brands like The Ordinary paving the way in affordable science-forward skincare, others are following suit by also prioritizing function, minimalism and accessibility in their cosmetic items. This shift comes as self-care becomes a crucial ritual for a growing number of consumers from varying financial backgrounds.

Workshop Question - How could your brand better balance accessibility and quality?
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
23,485 Total Clicks
Aug 18 - Jun 19
Fresh and Average
FashionCosmetics
Featured Examples
Design-Driven Affordable Skincare - DECIEM The Abnormal Beauty Company's Ethos Contradicts the Norm
SCORE 8.5
This Week and Hot 254 Clicks Pub: Jun 13, 19
Design-Driven Affordable Skincare
DECIEM The Abnormal Beauty Company's Ethos Contradicts the Norm
DECIEM The Abnormal Beauty Company is a Canadian business that looks at quality as “being authentic, being different, being functional, being beautiful and being sensibly priced.” With... [More]
Accessible High-Performance Skincare - Versed Skincare Offers Solutions for Under $20
SCORE 8.2
This Month and Hot 542 Clicks Pub: May 22, 19
Accessible High-Performance Skincare
Versed Skincare Offers Solutions for Under $20
The 19-piece Versed skincare line offers cleansers, moisturizers and high-performance treatments that were co-created with skincare experts and a community of 16 million people. The brand is on a... [More]
Simplified Budget Skincare - 'The Inkey List' Offers a 15-Piece Collection of Skincare Solutions
SCORE 4.6
This Year and Average 406 Clicks Pub: Aug 30, 18
Simplified Budget Skincare
'The Inkey List' Offers a 15-Piece Collection of Skincare Solutions
The Inkey List is a new budget skincare brand that’s helping to connect consumers with affordable beauty solutions that are centered around “the complex made simple.” The 15-... [More]
Cruelty-Free Anti-Aging Skincare - nspa's Expert Collection Comes with a Money-Back Guarantee
SCORE 4
This Quarter and Average 132 Clicks Pub: May 8, 19
Cruelty-Free Anti-Aging Skincare
nspa's Expert Collection Comes with a Money-Back Guarantee
Anti-aging skincare products often make a variety of claims but nspa is giving consumers confidence in its new Expert collection with a money-back guarantee. Each of the products in the collection... [More]
Affordable Anti-Aging Skincare - Poundland's #6 Skincare Products are Priced at Just £1 Each
SCORE 3.5
This Year and Mild 182 Clicks Pub: Aug 15, 18
Affordable Anti-Aging Skincare
Poundland's #6 Skincare Products are Priced at Just £1 Each
Most affordable anti-aging skincare products still come in at two digits, which is why the release of Poundland’s new #6 skincare range is so noteworthy—everything in the range is priced at... [More]
Related Trend Reports & Custom Market Research
Quantcast