The 19-piece Versed skincare line offers cleansers, moisturizers and high-performance treatments that were co-created with skincare experts and a community of 16 million people. The brand is on a mission not just to offer effective clean skincare to people, but do so at an accessible price point.
With a data-driven approach and its work with such a large community of people, Versed was able to fill in gaps in the market with innovative products like its Photos Please Brightening Tightening Mask, the Hydration Station Booster and the Skin Soak Rich Moisture Cream.
Versed is being introduced as "the first digitally incubated, drugstore, clean skincare brand to debut mass retail in its first year." The brand's affordable products can be found at Target for under $20.