Playoff Activation

Brands take advantage of sports fandom with localized ad campaigns

Implications - Creating ties to current events, brands, typically outside the sports and athletic field, are jumping in to showcase support and loyalty for regional sports teams. Strategically releasing ads around playoffs and championship finals, brands are aiming to showcase pride and support for local teams through everything from referencing star players to highlighting local fan engagement. Such localized references not only speaks to how brands are seeking to become much more connected to their communities, but also the importance of supporting heritage, fandom and consumer sentiments through branding.

Workshop Question - In what ways can your brand create more authentic connections with your consumers? What localized strategies could you employ?
SCORE 7.9
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17,380 Total Clicks
Sep 18 - Jun 19
This Week and Warm
Featured Examples
Sports-Themed Voice Insurance - Aviva Launches 'Raptors Voice Insurance' To Protect Your Roar
SCORE 9.4
This Month and V. Hot 649 Clicks Pub: Jun 4, 19
Sports-Themed Voice Insurance
Aviva Launches 'Raptors Voice Insurance' To Protect Your Roar
In an effort to help Toronto Raptors fans save their voice from all the recent cheering, Aviva, an insurance company, has launched a Raptors Voice Insurance—a website that speaks on behalf of... [More]
Playoffs-Themed Coffee Ads - Tim Hortons' 'Beware the Raptors' Ad References Jurassic Park
SCORE 8.4
This Month and Hot 186 Clicks Pub: May 30, 19
Playoffs-Themed Coffee Ads
Tim Hortons' 'Beware the Raptors' Ad References Jurassic Park
Tim Hortons’ ‘Beware the Raptors’ ad is a new commercial launched in celebration of Game 1 of the NBA Finals. Game 1 airs tonight and will feature first-time finalists the Toronto... [More]
Painting-Inspired Sporty Hoodies - Hayley Elsaesser Unveils a Raptors Renaissance Sweater
SCORE 8.1
This Month and Hot 383 Clicks Pub: May 24, 19
Painting-Inspired Sporty Hoodies
Hayley Elsaesser Unveils a Raptors Renaissance Sweater
In the midst of the high energy prior to the highly-anticipated NBA Finals, Hayley Elsaesser unveils a Raptors Renaissance hoodie as a playful way to appeal to Raptors fans. The hoodie is a standard... [More]
QSR Hockey Collectibles - Tim Hortons NHL Trading Cards Are Back in Restaurants for a Limited Time
SCORE 6
This Year and Warm 231 Clicks Pub: Sep 26, 18
QSR Hockey Collectibles
Tim Hortons NHL Trading Cards Are Back in Restaurants for a Limited Time
Known for its support of hockey programs across North America, Tim Hortons is bringing Tim Hortons NHL Trading Cards back to stores for a limited time only. Launched yesterday, the cards are sold in... [More]
Hockey-Inspired Dating Stats - This OkCupid Infographic Shares Dating Tips for Hockey Fans
SCORE 5.8
This Quarter and Warm 234 Clicks Pub: Apr 23, 19
Hockey-Inspired Dating Stats
This OkCupid Infographic Shares Dating Tips for Hockey Fans
OkCupid’s Dating During the Playoffs infographic spotlights a series of fun dating stats that are geared towards hockey fans and the platform’s Canadian members. Released just in time... [More]
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