Clothing and laundry brands aim to reduce microfiber pollution
Trend - Brands in fashion and laundry-related industries are now focusing on microfiber pollution reduction–which has enormous consequences on aquatic life in particular. This shift comes with consumers slowly changing their consumption habits to reduce their environmental impact, with some brands hoping to guide them in this process.
Insight - For consumers, it can be difficult to determine how much they can reduce their carbon footprint with habitual changes. Outside of more known issues like disposable plastic use, fast fashion and general shopping habits can have implications for the environment in lesser-known ways. In many cases, consumers prefer that brands take the lead in informing and providing the tools for environmental harm-reduction.
Insight - For consumers, it can be difficult to determine how much they can reduce their carbon footprint with habitual changes. Outside of more known issues like disposable plastic use, fast fashion and general shopping habits can have implications for the environment in lesser-known ways. In many cases, consumers prefer that brands take the lead in informing and providing the tools for environmental harm-reduction.
Workshop Question - How could your brand reexamine and reduce its environmental footprint?
4 Featured, 30 Examples:
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Date Range:
Oct 17 — Jun 19
Trending:
Mild
Consumer Insight Topics:
