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Microfiber Reduction

Clothing and laundry brands aim to reduce microfiber pollution

Implications - Whether via promotion or design, there is an enhanced focused by fashion and laundry brands to reduce microfiber pollution, which has enormous consequences on aquatic life in particular. This shift comes as consumers have begun to slowly shift their consumption habits to reduce their environmental impact, while some brands aim to guide them in this process.

Workshop Question - How could your brand reexamine and reduce its environmental footprint?
SCORE 6
Popularity
Activity
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Megatrends
Patterns
33,496 Total Clicks
Oct 17 - Jun 19
Just New and Mild
Eco
Featured Examples
Methane-Made Biodegradable Clothing - Startup Mango Materials is Developing Biodegradable Fibers
SCORE 4.1
Average 561 Clicks Pub: Oct 24, 17
Methane-Made Biodegradable Clothing
Startup Mango Materials is Developing Biodegradable Fibers
Mango Materials uses waste methane to create biodegradable fibers you can use for clothing. Based in California, the eco-conscious startup developed a bio-polyester “that allows you to have a... [More]
Ocean-Saving Laundry Devices - Cora Ball is Fighting the Microfiber Pollution Created by Our Clothes
SCORE 7
This Month and Warm 169 Clicks Pub: Jun 6, 19
Ocean-Saving Laundry Devices
Cora Ball is Fighting the Microfiber Pollution Created by Our Clothes
With the war on straws gaining international attention, consumers should now focus on the war on plastic microfibers, which can be reduced by Cora Ball. More and more of our products are being... [More]
Microfiber Laundry Filters - Girlfriend Collective's Microfiber Filter Reduces Microfiber Pollution
SCORE 5.5
This Week and Warm 59 Clicks Pub: Jun 14, 19
Microfiber Laundry Filters
Girlfriend Collective's Microfiber Filter Reduces Microfiber Pollution
Girlfriend Collective is an activewear brand that makes a variety of eco-friendly styles from recycled water bottles and fishing nets—and one of its newest products, the Microfiber Filter, is... [More]
Odor-Resistant T-Shirts - Icebreaker Launches Odorless T-shirts You Can Wear 7 Days Straight
SCORE 5.3
This Month and Warm 42 Clicks Pub: Jun 11, 19
Odor-Resistant T-Shirts
Icebreaker Launches Odorless T-shirts You Can Wear 7 Days Straight
Icebreaker recently launched a new campaign featuring its odorless t-shirts to encourage users to be mindful of their impact on the environment. Its t-shirts are made from natural fibers that are... [More]
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