Category
Tech
Delegated Interfaces
Trend cluster
Category
Modernized
Radio
Radio programs are adapted into modern consumption platforms.
1.9
Trend score
Trend
What is the Modernized Radio trend?
Modernized Radio: Radio services, once threatened by the emergence of streaming platforms, are being adopted into new platforms in a way that expresses how industries can evolve outside of the competition that comes with modernized consumption habits.
Insight
The consumer insight behind the Modernized Radio trend
Today’s consumer streams content in all forms—whether it’s music, podcasts, television, or gaming. The vast and compiled pieces of content that streaming services offer are most convenient and cost-effective for consumers. Thus, for brands in more traditional entertainment industries to keep up with these changed preferences, they have to align themselves with the same benefits.
Trend themes
Themes within the Modernized Radio trend
Three behaviours holding the trend together01
Adaptation of Traditional Radio into Modern Platforms
With the emergence of streaming services, industries such as the radio have begun adapting to new platforms to keep up with changed consumer content preferences.
02
Collaborative ventures in broadcasting
Companies in the broadcasting industry are collaborating with other industries to introduce novel listening experiences that offer customers more personalized services.
03
Minimalistic radio-inspired streaming interface
Streaming companies have introduced simple and minimalist UI design that simulates radio listening experience to cater to the preferences of the consumers.
Industry implications
What the Modernized Radio trend means for industry
Where the trend changes the playbookFor
Audio Streaming
Industries that focus on audio streaming can find new opportunities by incorporating non-music content such as news snippets, interviews, and other exclusive content to attract listeners.
For
Broadcasting
Collaborations with other industries in broadcasting may offer businesses a significant competitive edge by creating innovative and personalized experiences based on users' preferences.
For
UI Design
Incorporating minimalistic, user-friendly, and personalized UI designs may open up novel opportunities to incorporate user-preferences and enhance UX in various streaming services.
Workshop question
How could your brand better compete with emerging rituals within its area of expertise?
Trend signals
Trend signals for Modernized Radio
Trend score 1.9 out of 10, from popularity 29%, activity 18%, freshness 8%.
Popularity29%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Modernized Radio trend
5 featured examples from Oct 9, 2018 to Jun 15, 2019CategoryLife-Stages
Branded Kid-Friendly Radios
Build-A-Bear Radio Shares Music, Interviews and News Content for Kids
Disruptive innovation opportunity for streaming platforms to create kid-friendly content libraries and channels.
CategoryTech
Streaming Service Radio Stations
Netflix is a Joke Radio is Available Exclusively on SiriusXM
Radio broadcasters can explore partnerships with streaming services to expand their content offerings and reach new audiences.
CategoryTech
Low-Cost Audio Streaming Services
The SiriusXM Essential Plan Offers Over 300 Channels
Opportunity for disruptive innovation in the satellite radio industry through the introduction of low-cost audio streaming services.
CategoryTech
Instant Listening Station Releases
Spotify Launched An Instant Listening App For iPhone
The release of Stations highlights the competitive nature of the music streaming industry and encourages a focus on innovation.
CategoryTech
Radio-Inspired Streaming Features
The Spotify 'Your Daily Drive' Feature Provides News Updates
Music streaming platforms can adopt the incorporation of news updates to attract and retain listeners who value personalized and convenient experiences.
