Responsible Laundry

Laundry products get a more sustainable makeover

Implications - Speaking to the ways in which consumers are demanding more sustainable design in all aspects of their lives, companies are debuting laundry goods that are specifically positioned to be less damaging to the environment than traditional options. This change signifies an openness on the part of consumers when it comes to trying new formats of well-established products, especially if it's in the name of a reduced negative impact.

Workshop Question - What's an aspect of your product, brand or service that consumers feel guilty about? What's a creative way that you could alleviate that feeling?
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28,355 Total Clicks
Apr 19 - Jun 19
This Month and Warm
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Featured Examples
Eco-Friendly Towel Rods - The Airfold Eco-Friendly Towel Rod Cleans Up The Laundry Process
SCORE 8.9
This Quarter and V. Hot 1,469 Clicks Pub: Apr 24, 19
Eco-Friendly Towel Rods
The Airfold Eco-Friendly Towel Rod Cleans Up The Laundry Process
The Airfold Eco-Friendly Towel Rod boasts a radical new design that challenges the status quo of traditional towel-hanging methods by using a patent-pending design to improve aeration and enable a... [More]
Eco-Friendly Laundry Detergent Strips - Tru Earth's Eco-Strips Can Be Tossed in the Washing Machine
SCORE 6.7
This Quarter and Warm 220 Clicks Pub: May 24, 19
Eco-Friendly Laundry Detergent Strips
Tru Earth's Eco-Strips Can Be Tossed in the Washing Machine
Many consumers are making their laundry routines more sustainably by switching to eco-friendly laundry detergent products that are ultra-concentrated or even entirely waterless. Tru Earth’s... [More]
Ocean-Saving Laundry Devices - Cora Ball is Fighting the Microfiber Pollution Created by Our Clothes
SCORE 7
This Month and Warm 190 Clicks Pub: Jun 6, 19
Ocean-Saving Laundry Devices
Cora Ball is Fighting the Microfiber Pollution Created by Our Clothes
With the war on straws gaining international attention, consumers should now focus on the war on plastic microfibers, which can be reduced by Cora Ball. More and more of our products are being... [More]
Mineral Detergent Alternatives - Terra Wash is an Eco-Friendly Laundry Detergent Replacement
SCORE 5.8
This Month and Warm 130 Clicks Pub: May 27, 19
Mineral Detergent Alternatives
Terra Wash is an Eco-Friendly Laundry Detergent Replacement
Terra Wash is an entirely mineral-based, non-toxic, eco-friendly laundry detergent replacement that is cost-effective, naturally antibacterial and free from synthetic chemicals. The innovative... [More]
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