Brands are creating programs to return products for recycling
Implications - In recent years brands have been launching mail-based programs in which consumers can return used products to be properly recycled. Such initiatives enable brands to ensure that their products are being properly recycled, while alleviating the responsibility of consumers to know the complexities of their local recycling programs.
Workshop Question - Consider how your brand could leverage the circular economy to help your consumers achieve a more environmentally-conscious lifestyle.
Trend Themes
1. Closed-loop Recycling - Brands are developing circular economies by creating closed-loop recycling programs that utilize old products to make new ones.
2. Convenient Recycling - Brands are making recycling more accessible and convenient for consumers by offering mail-in recycling programs and prepaid postage.
3. Education for Recycling - Brands are creating recycling programs that also include educational resources to promote sustainable behaviors and awareness.
Industry Implications
1. Sustainability - Business professionals in the sustainability industry can utilize closed-loop recycling and convenient recycling programs to reduce waste and create sustainable practices.
2. Consumer Goods - Business professionals in the consumer goods industry can benefit from creating recycling programs that promote brand loyalty and a sense of responsibility for the environment.
3. Education - School administrators and education professionals can utilize recycling programs with educational components, such as the Crayola ColorCycle, to teach students about sustainability and promote eco-conscious behaviors.
