Category
Tech
Delegated Interfaces
Trend cluster
Category
Projected
Interaction
Interactive projection technology enters consumers' homes.
5.5
Trend score
Trend
What is the Projected Interaction trend?
Projected Interaction: Interactive projection technology, most common in retail spaces or in schools, is becoming increasingly popular within the home. Whether used for play, educational or functional purposes, these products boast tech-forward features to the developing concept of the smart home.
Insight
The consumer insight behind the Projected Interaction trend
Modern consumers are interested in tapping technology for the immersive and convenience-forward features it delivers, whether it is for entertainment purposes or to enhance a daily task. The potential for productivity optimization strongly entices those who are part of digitally native demographics and as a result, many look for opportunities to take advantage of innovative tech to streamline activities in the home and outside of it.
Trend themes
Themes within the Projected Interaction trend
Three behaviours holding the trend together01
Interactive Projection Technology
Interactive projection technology is becoming increasingly popular in the home, driven by consumers' interest in tapping technology for immersive and convenience-forward features.
02
Notification Projectors
Projectors as an alternative to screens are gaining ground as consumers look for ways to stay connected without fully unplugging.
03
Interactive DIY Kits
DIY kits that allow for the creation of interactive walls are becoming popular in a variety of environments, from personal to professional.
Industry implications
What the Projected Interaction trend means for industry
Where the trend changes the playbookFor
Home Automation
Interactive projection technology represents an opportunity for innovation in the fast-growing field of home automation.
For
Digital Signage
Notification and illumination projectors are disruptive innovations in digital signage, offering new ways of delivering content and information.
For
Event Technology
Interactive DIY kits offer event professionals a new tool for engaging audiences, whether at conferences, exhibitions or retail spaces.
Workshop question
How could your brand adapt its product/service to better suit its customers' needs at home?
Trend signals
Trend signals for Projected Interaction
Trend score 5.5 out of 10, from popularity 88%, activity 70%, freshness 8%.
Popularity88%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Projected Interaction trend
4 featured examples from Jan 12 to Jun 17, 2019CategoryTech
Interactive Illumination Projectors
The bIOSlab 'Lumi' Projector Lamp Enables Immersive Content
The bIOSlab 'Lumi' projector lamp has potential for disrupting the home decor industry by offering a new way to display personalized immersive content in any space.
CategoryTech
Interactive Home Notification Projectors
The HTC VIVE AR Lamp Eliminates the Need for Screens
The smart home industry can utilize interactive projectors as a new way for people to interact with their living spaces and create a more immersive experience.
CategoryArt & Design
Closet-Enhancing Interactive Touch Screens
Bosch's CES Debut Boasts a Smart Wardrobe Accessory
Disruptive innovation opportunity: Develop smart home solutions that incorporate interactive touch screens and sensors, enhancing convenience and efficiency.
CategoryArt & Design
Interactive DIY Wall Kits
Bare Conductive's New Product Turns Walls into Interactive Landscapes
Disruptive innovation chance for artists and designers to create interactive wall installations.
