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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,243 more

Kid-Friendly Functional

Brands incorporate beneficial ingredients into kid-oriented beverages

Trend - There has been an increase in healthier products for kids, and this has expanded to include functional ingredients within kids’ drinks. Such products highlight how Millennial parents are seeking similar functional products for their children as the ones that they purchase for themselves.

Insight - With increased consumer awareness of functional ingredients and the health and nutritional benefits they offer, its expansion into kid's products highlights the preferences particularly of MIllennial parents for kid-friendly products that are nutritious. Such products still appeal to the format and flavor preferences of children while meeting the functional expectations of parents.
Workshop Question - Consider what aspect of your brand that your customers love that could be updated to also appeal to other generations.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
61,401 Total Clicks
Date Range:
Dec 17 — Oct 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Blended Vegetable Drinks
Blended Vegetable Drinks
Buddy Fruits & Veggies Helps Kids Pack More Nutrients into Their Diet
While Buddy Fruits is already popular for its tasty fruit drinks, now the brand is introducing an even more nutritious option called Buddy Fruits & Veggies. Designed as an easy way for parents... MORE
Kid-Friendly Fiber-Infused Water
Kid-Friendly Fiber-Infused Water
'hellowaterkids' Shares Flavored, No-Sugar Beverages for Youth
At this year’s Natural Products Expo East, hellowater unveiled its all-new hellowaterkids range with a trio of hydrating, fiber-infused water beverages specifically targeted at young ones.... MORE
Charitable Watermelon Beverages
Charitable Watermelon Beverages
The WTRMLN WTR + Strawberry Mission Bottle Supports FoodCorps
Cold-pressed watermelon water brand WTRMLN WTR is now introducing its WTRMLN WTR + Strawberry in a special-edition Drink Clean Mission Package. The ultra-hydrating beverage is made with both the... MORE
Kid-Friendly Vitamin Water
Kid-Friendly Vitamin Water
'Cool Waters' Hydrate Kids with Five Grams of Sugar or Less
Getting kids to stay hydrated with healthy beverages can be a challenge yet Apple & Eve launched Cool Waters as a line of vitamin-enhanced water for the on-the-go family. With many parents... MORE
Kid-Nourishing Whole Milks
Kid-Nourishing Whole Milks
Horizon Organic's Growing Years Milk Supports Kids Ages One to Five
The Growing Years milk from Horizon Organic was specifically created to support the nutritional needs of kids between the ages of one and five by providing key nutrients for their health and... MORE
Kid-Friendly Functional Juices
Kid-Friendly Functional Juices
Ocean Spray's Growing Goodness Boast Immune & Digestive Benefits
Beyond providing flavor and hydration, Ocean Spray’s functional Growing Goodness juice beverages also help to support a young one’s immune or digestive health. The juice beverages are... MORE

Related Trend Reports & Custom Market Research

Related Examples

Baby-Friendly Probiotic Powders
Baby-Friendly Probiotic Powders
Nordic Naturals' Probiotic Supports Babies as Young as Six Months
Chocolate-Covered Multivitamin Bites
Chocolate-Covered Multivitamin Bites
MyBite Makes Multivitamin Supplements for Men, Women & Kids
Kid-Friendly Probiotic Chocolates
Kid-Friendly Probiotic Chocolates
Norti's Monster Bars Support Gut Health with Pre- and Probiotics
Boozy Halloween Milkshakes
Boozy Halloween Milkshakes
Hard Rock Cafe's BOO!-zy Shake Blends Bourbon, Dark Rum & Ice Cream
Halloween Family Pancake Promotions
Halloween Family Pancake Promotions
IHOP Has Unveiled a New Addams Family Menu for Halloween
Single-Serve Shelf-Stable Milks
Single-Serve Shelf-Stable Milks
These Maple Hill Organic Milks Come in Two Flavor Options
Kid-Boosting Milk Beverages
Kid-Boosting Milk Beverages
Borden's No-Sugar-Added Kid Builder is Packed with Protein & Calcium
Protein-Enriched Fruit Juices
Protein-Enriched Fruit Juices
Juicy Juice + Protein Introduces a Juice-Protein Drink for Kids
App-Connected Dwelling Toys
App-Connected Dwelling Toys
Jazwares' Nanables Invite Kids to Discover the Homes of "Nanos"
Prepackaged Sour Juice Pouches
Prepackaged Sour Juice Pouches
The Kool-Aid Sour Jammers are the First-Ever Sour Drink for Kids
Water-Rich Fruit Juices
Water-Rich Fruit Juices
Rethink Juice Splash is Made of 95% Water and Organic Juice Concentrate
Vegan QSR Kids Meals
Vegan QSR Kids Meals
The McDonald's Sweden Vegan Happy Meal Comes with Falafels
Free-From Flavored Waters
Free-From Flavored Waters
Hint's Flavored Water for Kids Has Zero Sugar, Juice or Sweeteners
Kid-Friendly Organic Juice Punches
Kid-Friendly Organic Juice Punches
Apple & Eve's Shelf-Stable Juices Belong in Kid's Lunchboxes
Low-Sugar Kiddie Beverages
Low-Sugar Kiddie Beverages
'Little Villager' Makes Organic, Low-Sugar Drinks for Kids
play_circle_filled Charitable Beer Boxes
Charitable Beer Boxes
Brewgooder's 'Honesty Box' Lets Customers Pay What They Want
Portable Vitamin Sprays
Portable Vitamin Sprays
VitSpritz Offers Convenient Oral Spray Vitamin Supplements
Smoking Cherry Mocktails
Smoking Cherry Mocktails
Disneyland's Infinity Fizz Mocktail Will Take You to Infinity and Beyond
Tea-Infused Carbonated Drinks
Tea-Infused Carbonated Drinks
Sound Sparkling Tea Beverages Share Unique Flavor Pairings in Cans
play_circle_filled Extravagant Smoothing Foundations
Extravagant Smoothing Foundations
La Prairie's Essence-In-Foundation is Infused with Caviar Water
Juice-Infused Seltzer Drinks
Juice-Infused Seltzer Drinks
Trader Joe's Seltzer Water Features Sweet, Organic Fruit Juice
Zero-Calorie Aloe Shots
Zero-Calorie Aloe Shots
Detoxwater's 'Veralixir' is a Highly Concentrated Aloe Supplement
Antioxidant-Rich Berry Beverages
Antioxidant-Rich Berry Beverages
ax-water's Berry-Infused Water Provides Functional Benefits
Take-Out Fried Chicken Shacks
Take-Out Fried Chicken Shacks
PG Clucks Specializes in Delicious Sandwiches and Hot Chicken
Aquaponic Urbanite Gardens
Aquaponic Urbanite Gardens
The 'EcoQube C+' Supports Fish and Plant Life in Compact Design
Waste-Reducing Sparkling Water
Waste-Reducing Sparkling Water
Dash Water's Infused Beverages Contain "Wonky" Fruits & Vegetables
Ready-to-Drink Cold Brews
Ready-to-Drink Cold Brews
Trader Joe's Ready to Drink Cold Brew Coffee Requires No Dilution
Lemonade-Like Beauty Supplements
Lemonade-Like Beauty Supplements
Pink Cloud Beauty Co.'s Collagen Drink Helps Hair, Nails & Skin
Caffeinated Coconut Water Beverages
Caffeinated Coconut Water Beverages
Komodo's Energy Drinks are Made with a Base of Coconut Water
Vitamin-Packed Beverages
Vitamin-Packed Beverages
Get More Vits' Fruit-Flavored Water Offers Easy Supplementation
Piquant Watermelon Beverages
Piquant Watermelon Beverages
WTRMLN WTR Launched a Spicy Lemon and Cayenne Flavor
Clean-Ingredient Maple Beverages
Clean-Ingredient Maple Beverages
The All-Natural KiKi Maple Sweet Water Contains 99.5% Maple Sap
Romantic Charity Chalices
Romantic Charity Chalices
Stella Artois' Limited-Edition Chalices Support Clean Water Initiatives
Vitamin-Infused Sports Drinks
Vitamin-Infused Sports Drinks
The New Vitaminwater Active is Made with Coconut Water and Sea Salt
Vegetable-Rich Kids' Smoothies
Vegetable-Rich Kids' Smoothies
Happy Monkey Now Offers Fruit & Vegetable Smoothies for Kids
Superhero-Branded Hydration Beverages
Superhero-Branded Hydration Beverages
The New Roar Kids Line Encourages Kids to Stay Hydrated
Sugar-Free Drink Pouches
Sugar-Free Drink Pouches
Hapi Water is an All-Natural Kids' Drink in a Handy To-Go Pouch
Organic Flavor Packaged Waters
Organic Flavor Packaged Waters
These New Flow Alkaline Spring Water Flavors are Beneficial
Herb Fruit Vitamin Supplements
Herb Fruit Vitamin Supplements
The Zoganic Drinkable Vitamin Supplements are 100% Organic
Charitable Snack Zones
Charitable Snack Zones
CVS's 'Snacks That Give Back' All Provide Donations for Charities
Vitamin-Rich Watermelon Lemonades
Vitamin-Rich Watermelon Lemonades
WTRMLN LMN Combines Watermelon and Lemon for Refreshment
Kid-Focused Flavored Waters
Kid-Focused Flavored Waters
The RETHINK Kids Boxed Water Line Contains No Added Sugar
Hydration-Focused Kid Drinks
Hydration-Focused Kid Drinks
The Capri Sun Sports Drinks Have Lower Sugar and Electrolytes
Hydrating Fruit Beverages
Hydrating Fruit Beverages
WTRMLN WTR is Now Introducing BLNDS with Ginger, Lime and Cherry
Child-Friendly Yogurt Pouches
Child-Friendly Yogurt Pouches
This Drinkable Yogurts are Designed Specially for Kids and Infants
Juice-Infused Yogurt Drinks
Juice-Infused Yogurt Drinks
These Fruity Yogurt Drinks are Being Marketed Towards Kids & Teenagers
Kid-Friendly Juice Options
Kid-Friendly Juice Options
Subway is Now Offering Honest Kids Juices as a Healthy Drink Option
Kid-Friendly Drinking Chocolate
Kid-Friendly Drinking Chocolate
Cadbury's Freddo Chocolate is Now Available as a Hot Beverage
Charitable Canned Water
Charitable Canned Water
Labatt is Helping Firefighters in Canada One Can at a Time
Cold-Pressed Fruit Water
Cold-Pressed Fruit Water
The New 'WTRMLN WTR' is a Refreshing Beverage Made from Watermelons
Uniquely Shaped Fruit Branding
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle