Brands incorporate beneficial ingredients into kid-oriented beverages
Trend - There has been an increase in healthier products for kids, and this has expanded to include functional ingredients within kids’ drinks. Such products highlight how Millennial parents are seeking similar functional products for their children as the ones that they purchase for themselves.
Insight - With increased consumer awareness of functional ingredients and the health and nutritional benefits they offer, its expansion into kid's products highlights the preferences particularly of MIllennial parents for kid-friendly products that are nutritious. Such products still appeal to the format and flavor preferences of children while meeting the functional expectations of parents.
Insight - With increased consumer awareness of functional ingredients and the health and nutritional benefits they offer, its expansion into kid's products highlights the preferences particularly of MIllennial parents for kid-friendly products that are nutritious. Such products still appeal to the format and flavor preferences of children while meeting the functional expectations of parents.
Workshop Question - Consider what aspect of your brand that your customers love that could be updated to also appeal to other generations.
Trend Themes
1. Increased Focus on Functional Ingredients for Kids - Health-conscious consumers are expecting and seeking children's products that contain nutritious and functional ingredients that enhance their health and development.
2. Preference for Kid-friendly Products That Are Nutritious - Parents are increasingly looking for products that meet their high nutritional and functional standards but still appeal to the format and flavor preferences of children.
3. Reduced Sugar and Healthy Beverage Alternatives - With a rise in consumer awareness of the health risks associated with sugar, there is a demand for reduced-sugar and healthy beverage alternatives that offer both hydration and functional benefits.
Industry Implications
1. Children's Functional Beverages - The children's functional beverage industry is expanding as parents demand healthier options to meet their children's nutritional needs and development.
2. Organic and Reduced-sugar Drink Industry - The organic and reduced-sugar drink industry is growing as consumers seek healthier alternatives to traditional beverages with added sugars and artificial ingredients.
3. Food Waste Reduction - Brands are incorporating imperfect and damaged produce to make their products and reducing waste in the food industry and meeting consumer demand for natural and sustainable products.
