Kid-Friendly Functional

Brands incorporate beneficial ingredients into kid-oriented beverages

Implications - In recent years there has been a surge in healthy products for kids, and this desire for healthier options has expanded to include functional ingredients within kids’ drinks. Such products highlight how Millennial parents are expecting brands to provide options for their children that include the same functionality they are accustomed to looking for in the products they purchase for themselves.

Workshop Question - Consider what aspect of your brand that your customers love that could be updated to also appeal to other generations.
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28,298 Total Clicks
Dec 17 - Jun 19
This Month and Warm
LifestyleDrinking
Featured Examples
Blended Vegetable Drinks - Buddy Fruits & Veggies Helps Kids Pack More Nutrients into Their Diet
SCORE 4.4
Average 683 Clicks Pub: Dec 12, 17
Blended Vegetable Drinks
Buddy Fruits & Veggies Helps Kids Pack More Nutrients into Their Diet
While Buddy Fruits is already popular for its tasty fruit drinks, now the brand is introducing an even more nutritious option called Buddy Fruits & Veggies. Designed as an easy way for parents... [More]
Kid-Friendly Fiber-Infused Water - 'hellowaterkids' Shares Flavored, No-Sugar Beverages for Youth
SCORE 5.2
This Year and Warm 562 Clicks Pub: Sep 24, 18
Kid-Friendly Fiber-Infused Water
'hellowaterkids' Shares Flavored, No-Sugar Beverages for Youth
At this year’s Natural Products Expo East, hellowater unveiled its all-new hellowaterkids range with a trio of hydrating, fiber-infused water beverages specifically targeted at young ones.... [More]
Kid-Friendly Vitamin Water - 'Cool Waters' Hydrate Kids with Five Grams of Sugar or Less
SCORE 5.6
This Year and Warm 317 Clicks Pub: Feb 27, 19
Kid-Friendly Vitamin Water
'Cool Waters' Hydrate Kids with Five Grams of Sugar or Less
Getting kids to stay hydrated with healthy beverages can be a challenge yet Apple & Eve launched Cool Waters as a line of vitamin-enhanced water for the on-the-go family. With many parents... [More]
Kid-Friendly Functional Juices - Ocean Spray's Growing Goodness Boast Immune & Digestive Benefits
SCORE 6.7
This Quarter and Warm 105 Clicks Pub: Jun 13, 19
Kid-Friendly Functional Juices
Ocean Spray's Growing Goodness Boast Immune & Digestive Benefits
Beyond providing flavor and hydration, Ocean Spray’s functional Growing Goodness juice beverages also help to support a young one’s immune or digestive health. The juice beverages are... [More]
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