Cold-pressed watermelon water brand WTRMLN WTR is now introducing its WTRMLN WTR + Strawberry in a special-edition Drink Clean Mission Package.
The ultra-hydrating beverage is made with both the rind and the flesh of the watermelon, with added strawberry and lemon to round out the flavor of the functional drink. Notably, WTRMLN WTR + Strawberry is made with the perfectly tasty watermelons that are blemished, sunburned, misshapen, "ugly" or otherwise deemed not fit for commercial sale, helping to cut down on food waste.
With the purchase of this specific watermelon beverage, consumers will be supporting FoodCorps, the national nonprofit organization devoted to nourishing kids with healthy food and other resources in school. Additionally, WTRMLN WTR is hoping to inspire consumers to share the importance of natural ingredients and drinking clean with others.
Key Themes Behind This Trend
- Functional Beverages
- The rise of functional beverages like WTRMLN WTR + Strawberry presents an opportunity for companies to incorporate unique ingredients that provide added health benefits.
- Food Waste Reduction
- The focus on using perfectly tasty but visually imperfect watermelons in WTRMLN WTR + Strawberry showcases the potential for innovative solutions that help reduce food waste in the beverage industry.
- Cause Marketing
- The partnership between WTRMLN WTR and FoodCorps highlights the growing trend of consumers supporting brands that align with their values, creating an opportunity for businesses to leverage cause marketing strategies.
Where This Applies
- Beverage
- The functional beverage industry can explore the potential of incorporating natural and unconventional ingredients to create innovative products that cater to health-conscious consumers.
- Food
- The food industry could explore ways to minimize food waste by utilizing visually imperfect fruits and vegetables in new product offerings.
- Nonprofit
- Nonprofit organizations working in the food and nutrition space can explore partnerships with companies like WTRMLN WTR to support their missions and raise awareness for important causes.
