Companies are prioritizing climate positive initiatives
Trend - While many eco-conscious brands have aimed for carbon-neutrality, there has recently been an increase in brands committing to being climate positive or producing zero carbon emissions while also removing additional carbon from the environment. With consumers' values shifting towards eco-conscious consumption, these initiatives highlight how brands are innovating their products and manufacturing processes to set a precedent of shifting towards a positive impact on the environment.
Insight - For eco-conscious consumers, corporations are often seen more as a hindrance than help toward the goal of ultimate sustainability. Largely because so far, the climate change crisis is often facilitated by corporations. Thus, consumers are more likely to trust brands that take actively visible climate-positive stances, and follow-through in everything from materials used to production processes.
Insight - For eco-conscious consumers, corporations are often seen more as a hindrance than help toward the goal of ultimate sustainability. Largely because so far, the climate change crisis is often facilitated by corporations. Thus, consumers are more likely to trust brands that take actively visible climate-positive stances, and follow-through in everything from materials used to production processes.
Workshop Question - Consider how your brand could leverage sustainable initiatives to align with your customer’s values.
Trend Themes
1. Climate-positive Initiatives - Brands are committing to being climate positive or producing zero carbon emissions while also removing additional carbon from the environment.
2. Eco-friendly Apparel - Brands are innovating their products and manufacturing processes to set a precedent of shifting towards a positive impact on the environment.
3. Circular Economy - Companies aim to create economic and social benefits while minimizing environmental impact via sustainable production, distribution, and consumption.
Industry Implications
1. Fashion Industry - As consumers' values shift towards eco-conscious consumption, fashion brands are incorporating more sustainable practices in their products and manufacturing processes.
2. Energy Industry - Carbon-offsetting campaigns support renewable energy initiatives, such as wind and solar energy, to reduce carbon footprint.
3. Home Goods Industry - More sustainable materials, such as rice straw, are being incorporated into the production of everyday home goods, in an effort to reduce pollution and waste.
4 Featured, 35 Examples:
106,139 Total Clicks
Date Range:
Jun 18 — Jun 19
Trending:
Average
Consumer Insight Topics:
