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Branded Offset

Companies are prioritizing climate positive initiatives

Trend - While many eco-conscious brands have aimed for carbon-neutral, there has recently been an increase in brands committing to being climate positive or producing zero carbon emissions while also removing additional carbon from the environment. With consumers' values shifting towards eco-conscious consumption, these initiatives highlight how brands are innovating their products and manufacturing processes to set a precedent of shifting towards a positive impact on the environment.

Insight - Consumers tend to be wary of the eco-conscious initiatives and claims that companies tend to make–largely because so far, the climate change crisis that's often facilitated by corporations continues to prevail. Thus, consumers are more likely to trust brands that take actively climate-positive stances, and follow-through in everything from materials used to production processes.
Workshop Question - Consider how your brand could leverage sustainable initiatives to align with your customer’s values.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
64,431 Total Clicks
Date Range:
Jun 18 — Jun 19
Trending:
This Year and Average
Consumer Insight Topics:

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