Reformation, a brand that makes sustainable women's clothing and accessories, has been carbon neutral since 2015 and it is now introducing a program called 'Carbon is Canceled' to help environmentally minded consumers reduce their carbon footprint. Over the next few months, the brand will be introducing a range of initiatives to support sustainable practices.
One of the first that has been introduced is a partnership with Arcadia Power that encourages customers to switch 50% of their electric energy bill to wind energy at no additional cost—plus, as a reward, they will get a $100 gift certificate from Reformation. The label has also introduced Climate Credits with Native Energy, which lets customers purchase climate credits on Reformation's site. For example, $60 offsets an individual's carbon emissions for a period of six months.