Alternative Currency

Consumers can use creative forms of payment for limited engagements

Implications - Brands are launching activations that require consumers to exchange non-traditional forms of payment for products. Such promotions necessitate participation on behalf of the consumer to gain access to the brand. These activations highlight the ways brands can create accessible experiences that increase engagement and strengthen loyalty.

Workshop Question - If your brand was to run a pop-up that required alternative currency, what currency would your brand require?
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
64,127 Total Clicks
Sep 18 - Jun 19
This Week and Warm
MarketingBusinessRetail
Featured Examples
Social Media Noodle Machines - The Foodbeast Dream Machine Accepts Instagram Posts as Currency
SCORE 9
This Year and V. Hot 3,372 Clicks Pub: Mar 4, 19
Social Media Noodle Machines
The Foodbeast Dream Machine Accepts Instagram Posts as Currency
In Los Angeles County, hungry people can now share a selfie for a chance to enjoy a free Nissin Cup Noodles meal via the Foodbeast Dream Machine. The social media-powered vending machine accepts... [More]
Halloween Candy-Exchanging Machines - A Reese's Vending Machine Lets You Trade Bad Candy for Reese's
SCORE 8.4
This Year and Hot 1,113 Clicks Pub: Oct 30, 18
Halloween Candy-Exchanging Machines
A Reese's Vending Machine Lets You Trade Bad Candy for Reese's
If you’ve ever wished you could exchange some bad Halloween candies for Reese’s, now you can thanks to the new Reese’s vending machine. With 90% of Americans saying “they... [More]
Plastic Exchange Beer Payments - Corona Gave Consumers the Chance to Pay for Beer with Plastic
SCORE 9.1
This Week and V. Hot 687 Clicks Pub: Jun 14, 19
Plastic Exchange Beer Payments
Corona Gave Consumers the Chance to Pay for Beer with Plastic
Money is most often used for beer payment but this summer, Corona and Parley for the Oceans gave consumers an alternative way to pay for their beer during the week of World Oceans Day. With... [More]
Sneaker Brand Pubs - 'The Runaway' by New Balance Only Accepts Miles Run as Currency
SCORE 7.7
This Year and Hot 1,849 Clicks Pub: Feb 25, 19
Sneaker Brand Pubs
'The Runaway' by New Balance Only Accepts Miles Run as Currency
‘The Runaway’ by New Balance in London is the first-ever pub to be opened by the sneaker brand and it specifically targets marathon runners through the Everybody’s Race campaign.... [More]
Step-Exchanging Pop-Up Cafe - Uncle Toby's Oats Energy Exchange Café Uses Steps as Currency
SCORE 5
This Year and Warm 466 Clicks Pub: Sep 4, 18
Step-Exchanging Pop-Up Cafe
Uncle Toby's Oats Energy Exchange Café Uses Steps as Currency
It’s not uncommon for people to indulge in desserts after exercising, and the Uncle Tobys Oats Energy Exchange café is letting consumers trade their steps for snacks. In an effort to... [More]
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