Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tech-Enabled
Mindfulness
Technology products are positioned as a means to improve mindfulness.
4.4
Trend score
Trend
What is the Tech-Enabled Mindfulness trend?
Tech-Enabled Mindfulness: Brands are rolling out products and apps that leverage technology to improve this aspect of consumers' mental health. Speaking to both consumers' strong interest in developing this skill, this shift is telling when it comes to the future of wellness products and services.
Insight
The consumer insight behind the Tech-Enabled Mindfulness trend
Many are in search of convenient ways to improve their mental health as they deal with the stress of everyday life. With alternative medicine being at the forefront of the wellness movement, practices like mediation are becoming commonplace. This demographic is looking to hone this skill with easily integrated solutions, and rather than seeing technology as a negative, they understand its use as a tool to help them achieve their wellness goals.
Trend themes
Themes within the Tech-Enabled Mindfulness trend
Three behaviours holding the trend together01
Tech-Enabled Mindfulness
Technology products are positioned as a means to improve mindfulness.
02
Alternative Medicine
Many are in search of convenient ways to improve their mental health as they deal with the stress of everyday life.
03
Gamification of Self-Care
As mental health and mindfulness dominate mainstream discussions, games like eQuoo are continuing to enter the market.
Industry implications
What the Tech-Enabled Mindfulness trend means for industry
Where the trend changes the playbookFor
Health & Wellness
There is an opportunity for businesses in the health and wellness industry to develop tech-based solutions for improving mental health aspects, such as mindfulness.
For
Software Development
Software developers can focus on developing apps and products that leverage technology to improve mindfulness.
For
Consumer Electronics
There is an opportunity to create new consumer electronics that personalize and enhance the mindful experience.
Workshop question
What's an unconventional way you could help your consumer reach their goals?
Trend signals
Trend signals for Tech-Enabled Mindfulness
Trend score 4.4 out of 10, from popularity 67%, activity 55%, freshness 8%.
Popularity67%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Tech-Enabled Mindfulness trend
4 featured examples from Nov 14, 2018 to Jun 7, 2019CategoryLifestyle
Connected Meditation Cushions
Aduri's Product Harnesses New Tech to Deliver Optimal Relaxation
The wellness industry can capitalize on connected meditation cushions to enhance the meditation experience for individuals.
CategoryLifestyle
Emotional Fitness Games
eQuoo Uses Strong Narratives to Teach Players Life Skills
The eQuoo game exemplifies how the mental health industry can utilize gamified approaches to promote emotional well-being and provide accessible tools for self-improvement.
CategoryLifestyle
Expanding Mindful Meditation Apps
Simple Habit Encourages Users to Take Time For Themselves
The wellness industry can leverage the expansion of mindfulness apps like Simple Habit to provide innovative services and products that promote mental well-being and stress relief.
CategoryLifestyle
Biosensing Meditation Headsets
The 'Flowtime' Headband Tracks Heart Rate and Brainwaves
This industry can leverage biosensing meditation technology to integrate mindfulness into their services, providing a more comprehensive approach to healthcare.
