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Augmented Luxe

Luxury fashion houses incorporate mixed-reality experiences into their promos

Trend - The use of augmented and virtual reality in the promotional exhibits of designer brands is on the rise, allowing for distinct mixed-reality experiences for customers. This shift comes as luxury fashion houses recognize the need to better adapt to contemporary purchase habits, in order to attract Millennial and Gen Z consumers.

Insight - Millennial and Gen Z generations are digitally fluent and prefer to interact with brands online over other marketing tactics. The younger generation is also more likely to challenge tradition and turn to brands that offer unique content and retail experiences. When shopping, they are more engaged when offline and online components are merged. This creates more opportunity for creative expression for both brands and their customers.
Workshop Question - How could your brand incorporate mixed-reality technologies into its promotions?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
192,099 Total Clicks
Date Range:
Oct 18 — Jun 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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