Augmented Luxe

Luxury fashion houses incorporate mixed-reality experiences into their promos

Implications - The use of augmented and virtual reality in the promotional exhibits of designer brands is on the rise, allowing for distinct mixed-reality experiences for customers. This shift comes as luxury fashion houses recognize the need to better adapt to contemporary purchase habits, in order to attract Millennial and Gen Z consumers.

Workshop Question - How could your brand incorporate mixed-reality technologies into its promotions?
SCORE 8.5
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142,094 Total Clicks
Oct 18 - Jun 19
This Week and Warm
TechMarketing
Featured Examples
Collaborative Clothing-Free Pop-Ups - Snapchat and LEGO Wear Boast an Augmented Reality Store
SCORE 9.2
This Year and V. Hot 5,546 Clicks Pub: Feb 21, 19
Collaborative Clothing-Free Pop-Ups
Snapchat and LEGO Wear Boast an Augmented Reality Store
An augmented reality store is the latest attempt at audience engagement. Launched through a collaboration between social media platform Snapchat and LEGO Wear, the immaterial pop-up experience... [More]
AR Fashion Flagships - The Chanel Paris Store Supports Personalized Shopping Experiences with AR
SCORE 7.9
This Year and Hot 1,631 Clicks Pub: Nov 27, 18
AR Fashion Flagships
The Chanel Paris Store Supports Personalized Shopping Experiences with AR
The newly opened Chanel Paris store, a flagship location in the French capital city, is now a destination for cutting-edge retail experiences centered around personalization thanks to the... [More]
Mixed-Reality Fashion Shows - Central Saint Martins Created a 5G-Powered London Fashion Week Show
SCORE 7
This Year and Warm 580 Clicks Pub: Feb 18, 19
Mixed-Reality Fashion Shows
Central Saint Martins Created a 5G-Powered London Fashion Week Show
A handful of forward-thinking fashion brands experimented with unconventional runway shows for New York Fashion Week and for its London Fashion Week show, Central Saint Martins hosted a first-of-its-... [More]
Augmented Reality Catwalks - ASOS' 'Virtual Catwalk' Presents Products on Augmented Reality Models
SCORE 8
This Month and Hot 199 Clicks Pub: Jun 14, 19
Augmented Reality Catwalks
ASOS' 'Virtual Catwalk' Presents Products on Augmented Reality Models
Earlier this spring, ASOS began experimenting with showing augmented reality models and now the online fashion retailer has updated its app with an AR catwalk feature. The ‘Virtual Catwalk&#... [More]
AR Fashion Presentations - Moschino x H&M Created an Immersive Experience with the Magic Leap One
SCORE 7.1
This Year and Warm 406 Clicks Pub: Oct 30, 18
AR Fashion Presentations
Moschino x H&M Created an Immersive Experience with the Magic Leap One
In addition to being able to see the pieces from the Moschino x H&M collaboration in-person on the runway in New York City, people were given a chance to step into an immersive fashion... [More]
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