Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bagel
Blast
The breakfast favorite is gaining popularity as its own flavor.
2.9
Trend score
Trend
What is the Bagel Blast trend?
Bagel Blast: Breakfast bagels are being transformed into different formats in order to replicate the taste of the breakfast staple. These products pique consumers' interest because of their simultaneously novel and familiar qualities.
Insight
The consumer insight behind the Bagel Blast trend
Consumers are looking for more excitement when it comes to their everyday consumption needs. As Instagrammable moments and aesthetics flood modern cafes and restaurants, consumers are looking to replicate those experiences in the comfort of their own homes. Adapted formats and flavor offerings of traditional snacks help elevate the experience of eating into something much more novel and out of the ordinary.
Trend themes
Themes within the Bagel Blast trend
Three behaviours holding the trend together01
Adapted Formats Are Gaining Popularity
Consumers are looking to elevate their everyday consumption needs by looking for more exciting and novel experiences, prompting the creation of unique adaptations of traditional snacks like bagels, in different formats and flavors.
02
Hybrid Food and Beverage Trends
Bagel-flavored ice cream, jerky snacks, fish fillets, and seasonings are some examples of unconventional food hybrids or unique flavor profiles that continue to gain popularity.
03
DIY and Customizable Food Offerings
As consumers embrace the Instagrammable culture in cafes and restaurants, there is a growing demand for DIY or customizable food offerings, such as bagel-flavored seasonings, that allow consumers to replicate their favorite food experiences at home.
Industry implications
What the Bagel Blast trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry has seen a surge of unique flavors, food hybrids and customizable options like bagel-flavored seasonings, that continue to attract modern consumers in the millennial and Gen-Z age group.
For
Retail and Supermarket Industry
With the popularity of everything bagel flavored products on the rise, supermarkets and retailers alike can capitalize on this trend by creating their own bagel-flavored product lines, like CVS with their gold emblem series.
For
Culinary Tourism Industry
Visitors to coastal town Biddeford, Maine can enjoy unique and eclectic culinary creations found in different establishments like Sweetcream Dairy, further promoting novel hybrid food and beverage trends.
Workshop question
How can your brand tap into familiar surroundings to create a new consumer favorite?
Trend signals
Trend signals for Bagel Blast
Trend score 2.9 out of 10, from popularity 43%, activity 35%, freshness 8%.
Popularity43%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bagel Blast trend
5 featured examples from Dec 25, 2018 to May 27, 2019CategoryLifestyle
Bagel-Flavored Ice Creams
Sweetcream Dairy is Dishing Out Bagel and Cream Cheese Ice Cream
The ice cream industry can explore innovative flavor profiles to meet the growing demand for unique dessert options.
CategoryLifestyle
Bagel-Flavored Smoked Fish
Trader Joe's Released 'Everything But the Bagel Seasoned Smoked Salmon'
The food industry can leverage the trend of flavored seafood and convenience breakfast to create new products that cater to changing consumer preferences.
CategoryLifestyle
Bagel-Flavored Fish Filets
Costco's Everything Bagel Crusted Cod Fillets are an Unusual Hybrid
Incorporating unique flavors and food combinations into manufacturing processes can differentiate products and attract new consumer segments.
CategoryLifestyle
Bagel-Flavored Seasonings
CVS is Now Selling It's Own Everything Bagel Seasoning
The retail industry can bring innovation by exploring in-house branding of popular products.
CategoryLifestyle
Bagel-Flavored Jerky Snacks
Field Trip's Seasoned Jerky Shares the Taste of an Everything Bagel
This industry can capitalize on the trend of offering unique, unconventional flavors of jerky and other high-protein snacks to cater to the growing demand of on-the-go indulgence.
