The breakfast favorite is gaining popularity as its own flavor
Trend - Breakfast bagels are being transformed into different formats in order to replicate the taste of the breakfast staple. These products pique consumers' interest because of their simultaneously novel and familiar qualities.
Insight - Consumers are looking for more excitement when it comes to their everyday consumption needs. As Instagrammable moments and aesthetics flood modern cafes and restaurants, consumers are looking to replicate those experiences in the comfort of their own homes. Adapted formats and flavor offerings of traditional snacks help elevate the experience of eating into something much more novel and out of the ordinary.
Insight - Consumers are looking for more excitement when it comes to their everyday consumption needs. As Instagrammable moments and aesthetics flood modern cafes and restaurants, consumers are looking to replicate those experiences in the comfort of their own homes. Adapted formats and flavor offerings of traditional snacks help elevate the experience of eating into something much more novel and out of the ordinary.
Workshop Question - How can your brand tap into familiar surroundings to create a new consumer favorite?
Trend Themes
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Adapted Formats Are Gaining Popularity — Consumers are looking to elevate their everyday consumption needs by looking for more exciting and novel experiences, prompting the creation of unique adaptations of traditional snacks like bagels, in different formats and flavors.
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Hybrid Food and Beverage Trends — Bagel-flavored ice cream, jerky snacks, fish fillets, and seasonings are some examples of unconventional food hybrids or unique flavor profiles that continue to gain popularity.
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DIY and Customizable Food Offerings — As consumers embrace the Instagrammable culture in cafes and restaurants, there is a growing demand for DIY or customizable food offerings, such as bagel-flavored seasonings, that allow consumers to replicate their favorite food experiences at home.
Industry Implications
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Food and Beverage Industry — The food and beverage industry has seen a surge of unique flavors, food hybrids and customizable options like bagel-flavored seasonings, that continue to attract modern consumers in the millennial and Gen-Z age group.
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Retail and Supermarket Industry — With the popularity of everything bagel flavored products on the rise, supermarkets and retailers alike can capitalize on this trend by creating their own bagel-flavored product lines, like CVS with their gold emblem series.
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Culinary Tourism Industry — Visitors to coastal town Biddeford, Maine can enjoy unique and eclectic culinary creations found in different establishments like Sweetcream Dairy, further promoting novel hybrid food and beverage trends.
