Energized Cascara

Brands are using coffee cherries as an alternative source of caffeine

Implications - Cascara, which is the dried skins of the coffee fruit, is a natural by-product of the coffee-making process that can be consumed as a tea that is known for its caffeine and sweet taste. With cascara historically being a huge source of waste, these products highlight how brands within the coffee industry can reduce the environmental impact of their supply chain, and thereby better appeal to eco-conscious consumers.

Workshop Question - Consider how your brand could better reduce its environmental impact.
SCORE 6.5
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9,869 Total Clicks
Oct 17 - Jun 19
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Featured Examples
Carbonated Coffee Fruit Teas - Riff Cold Brewed Uses Cascara for Its Sparkling Superfruit Teas
SCORE 6.2
This Quarter and Warm 426 Clicks Pub: Mar 23, 19
Carbonated Coffee Fruit Teas
Riff Cold Brewed Uses Cascara for Its Sparkling Superfruit Teas
Dried coffee cherries used to be a by-product of the coffee industry but they are now sought-after by the beverage industry, as seen in products like Riff Cold Brewed’s new sparkling, ready-to-... [More]
Cascara Energy Drinks - Nomad Energy Describes Itself as a "Radically Sustainable Energy Drink"
SCORE 5.3
This Year and Warm 747 Clicks Pub: Aug 9, 18
Cascara Energy Drinks
Nomad Energy Describes Itself as a "Radically Sustainable Energy Drink"
Nomad Energy is now introducing itself to the world via a crowdfunding campaign on Kickstarter as a “Radically Sustainable Energy Drink” made of just six plant-based ingredients. The... [More]
Coffee Fruit Beverages - Caskai Sparkling Cascara Infusion is Made with Dried Coffee Cherry Husks
SCORE 4.1
Average 624 Clicks Pub: Oct 13, 17
Coffee Fruit Beverages
Caskai Sparkling Cascara Infusion is Made with Dried Coffee Cherry Husks
Caskai introduced Caskai Sparkling Cascara Infusion, which contains what it calls “a secret that has been silent for over 1,000 years.” This secret is none other than cascara, the dried... [More]
Bottled Coffee Fruit Teas - Peloton Cascara Tea is Made with the Antioxidant-Rich Coffee Fruit
SCORE 4.9
This Year and Average 271 Clicks Pub: Aug 9, 18
Bottled Coffee Fruit Teas
Peloton Cascara Tea is Made with the Antioxidant-Rich Coffee Fruit
Many health-conscious consumers are seeking out better-for-you, energizing food and beverages, as well as products that have a low environmental impact and cascara tea satisfies both requirements.... [More]
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