Brands are using coffee cherries as an alternative source of caffeine
Trend - Cascara is a by-product of the coffee-making process that can be consumed as a tea that is known for its caffeine and sweet taste. These products highlight how coffee brands can reduce the environmental impact of their supply chain, and thereby better appeal to eco-conscious consumers.
Insight - Consumers have become increasingly receptive to products created from by-products and food waste from the creation of familiar goods that are industrially produced. This shift is reflective of greater consumer awareness of consumable by-products and the desire to lead more eco-conscious lives by mitigating the waste from products they are already purchasing.
Insight - Consumers have become increasingly receptive to products created from by-products and food waste from the creation of familiar goods that are industrially produced. This shift is reflective of greater consumer awareness of consumable by-products and the desire to lead more eco-conscious lives by mitigating the waste from products they are already purchasing.
Workshop Question - Consider how your brand could better reduce its environmental impact.
Trend Themes
1. By-product Utilization - Consumers are increasingly interested in products made from by-products and food waste from the creation of familiar goods, creating disruptive innovation opportunities for sustainably-minded brands.
2. Eco-consciousness - Brands can reduce the environmental impact of their supply chain and appeal to eco-conscious consumers by highlighting sustainable practices and utilizing alternative ingredients.
3. Functional Beverages - The demand for functional, better-for-you beverages is increasing, particularly those with added benefits like prebiotics, adaptogens, and antioxidants.
Industry Implications
1. Food & Beverage - Brands in the food and beverage industry can innovate with sustainable practices, alternative ingredients, and functional benefits to appeal to eco-conscious and health-conscious consumers.
2. Sustainability - Sustainability-focused industries can explore opportunities to utilize by-products and food waste in new product development, while reducing environmental impact.
3. Wellness - The wellness industry can incorporate functional beverages with adaptogens, prebiotics, and antioxidants to tap into the growing demand for better-for-you products.
