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Cascara Energy Drinks

Nomad Energy Describes Itself as a "Radically Sustainable Energy Drink"

— August 9, 2018 — Eco
Nomad Energy is now introducing itself to the world via a crowdfunding campaign on Kickstarter as a "Radically Sustainable Energy Drink" made of just six plant-based ingredients.

The idea for the product began with the creation of a cascara tea, made from the coffee fruit, and people responding positively to the energizing properties of the beverage but wished it was effervescent and came in a convenient package. As such, Nomad Energy was developed for the conscious consumer on the go who is looking for a better-for-you energy drink.

The simple ingredient combination that makes up the beverage is cascara, water, lemon juice, maple syrup as a sweetener, plus Himalayan pink salt and carbon dioxide for the bubbles. Nomad Energy is said to have a flavor that's just like "your favorite iced tea/lemonade mix, but sparkling and in a can."
Trend Themes
1. Radically Sustainable Energy Drinks - The concept of creating energy drinks that are made of plant-based ingredients and are environmentally sustainable presents a disruptive innovation opportunity in the beverage industry.
2. Convenient and Effervescent Beverages - Developing convenient and effervescent beverage options, like the cascara energy drink, addresses the growing demand for on-the-go products and presents disruptive innovation opportunities in the beverage industry.
3. Better-for-you Energy Drinks - The development of energy drinks with simple and natural ingredients, like cascara, lemon juice, and maple syrup, provides an opportunity for disruptive innovation by catering to health-conscious consumers seeking healthier alternatives in the beverage industry.
Industry Implications
1. Beverage - The beverage industry can explore the potential of producing and marketing radically sustainable, convenient, and better-for-you energy drinks to meet evolving consumer preferences and drive disruptive innovation.
2. Plant-based Products - The plant-based products industry can incorporate cascara, a byproduct of coffee production, into their offerings as a sustainable and versatile ingredient, opening up disruptive innovation opportunities in various product categories.
3. Convenience Packaging - Companies in the packaging industry can develop innovative and eco-friendly packaging solutions that cater to the demand for convenient, on-the-go beverage products like the cascara energy drink, presenting a disruptive innovation opportunity.
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