Nomad Energy is now introducing itself to the world via a crowdfunding campaign on Kickstarter as a "Radically Sustainable Energy Drink" made of just six plant-based ingredients.
The idea for the product began with the creation of a cascara tea, made from the coffee fruit, and people responding positively to the energizing properties of the beverage but wished it was effervescent and came in a convenient package. As such, Nomad Energy was developed for the conscious consumer on the go who is looking for a better-for-you energy drink.
The simple ingredient combination that makes up the beverage is cascara, water, lemon juice, maple syrup as a sweetener, plus Himalayan pink salt and carbon dioxide for the bubbles. Nomad Energy is said to have a flavor that's just like "your favorite iced tea/lemonade mix, but sparkling and in a can."
What Makes This Trend Stand Out
- Radically Sustainable Energy Drinks
- The concept of creating energy drinks that are made of plant-based ingredients and are environmentally sustainable presents a disruptive innovation opportunity in the beverage industry.
- Convenient and Effervescent Beverages
- Developing convenient and effervescent beverage options, like the cascara energy drink, addresses the growing demand for on-the-go products and presents disruptive innovation opportunities in the beverage industry.
- Better-for-you Energy Drinks
- The development of energy drinks with simple and natural ingredients, like cascara, lemon juice, and maple syrup, provides an opportunity for disruptive innovation by catering to health-conscious consumers seeking healthier alternatives in the beverage industry.
Sectors Adopting This
- Beverage
- The beverage industry can explore the potential of producing and marketing radically sustainable, convenient, and better-for-you energy drinks to meet evolving consumer preferences and drive disruptive innovation.
- Plant-based Products
- The plant-based products industry can incorporate cascara, a byproduct of coffee production, into their offerings as a sustainable and versatile ingredient, opening up disruptive innovation opportunities in various product categories.
- Convenience Packaging
- Companies in the packaging industry can develop innovative and eco-friendly packaging solutions that cater to the demand for convenient, on-the-go beverage products like the cascara energy drink, presenting a disruptive innovation opportunity.
