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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,539 more

Branded Webisode

Brands create original online content to create immersive storytelling

Trend - Getting into the content space, brands are turning to YouTube videos and webisodes to better prompt consumer engagement. Going beyond product placement or tutorials, brands are opting for storytelling techniques to create narratives around lifestyle habits, social issues and cultural sentiments not only tied to the brand itself but to the consumers they support.

Insight - Millennial and Gen Z consumers aren’t accustomed to the same type of advertising that preceding generations grew up with, and are still engaging with. These generations are less likely to trust traditional modes of advertisement because they often view it as inauthentic. More often, consumers within these demographics are drawn to branded content that they can engage with, and that has an element of personalization to their interests and engagement preferences.
Workshop Question - How can you utilize storytelling techniques, particularly online, to better connect and engage with your consumers?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
34,957 Total Clicks
Date Range:
Aug 17 — Jun 19
Trending:
This Year and Untested
Consumer Insight Topics:

Featured Examples

play_circle_filled Hair-Centric Webseries
Hair-Centric Webseries
L'Oréal Paris' 'The Roots Family' Series Shares Remedies for Gray Roots
For the launch of the L’Oréal Paris’ Magic Root Precision Pen, L’Oréal Paris introduced a new web series on YouTube dubbed ‘The Roots Family’ that is full of... MORE
play_circle_filled Inspirational Cooking Web Series
Inspirational Cooking Web Series
'La Vida Comida' Employs Latin-American Chef Jose Garces
Leading provider of high-quality pork products Smithfield and Garces Group collaborate in the launch of a cooking web series, dubbed ‘La Vida Comida,’ that seeks to inspire at-home cooks... MORE
play_circle_filled Healthy Food Webseries
Healthy Food Webseries
Panera Bread's 'Food Interrupted' Showcases Dedicated Food Makers
In an attempt to better showcase its food transparency, Panera Bread has released a six-episode weekly digital video series called ‘Food Interrupted.’ Created alongside Participant Media MORE
play_circle_filled Short-Form Coming-of-Age Series
Short-Form Coming-of-Age Series
göt2b's 'Turning the Tables' Targets Millennial & Gen Z Viewers
Hair color and styling brand göt2b worked with the award-winning production company Shaftesbury to create Turning the Tables, a nine-episode series of five-minute episodes that tell a coming-of-age... MORE
play_circle_filled Dorm Decor Webisodes
Dorm Decor Webisodes
Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
Lifestyle retailer Urban Outfitters is known for its hipster-approved clothing, home, and beauty products, and its latest ‘UO On Campus’ webisode gives the retailer’s fans dorm... MORE

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