Branded Webisode

Brands create original online content to create immersive storytelling

Implications - Getting into the content space, brands are turning to YouTube videos and webisodes to better prompt consumer engagement. Going beyond product placement or tutorials, brands are opting for storytelling techniques to create narratives around lifestyle habits, social issues and cultural sentiments not only tied to the brand itself but to the consumers they support. Such creative storytelling techniques not only highlight a willingness by brands to experiment on different platforms, but a dedication to provide content and experiences beyond solely product consumption.

Workshop Question - How can you utilize storytelling techniques, particularly online, to better connect and engage with your consumers?
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,228 Total Clicks
Aug 17 - Jun 19
Just New and Untested
Pop CultureSocial Media
Featured Examples
Hair-Centric Webseries - L'Oréal Paris' 'The Roots Family' Series Shares Remedies for Gray Roots
SCORE 5.4
This Year and Warm 168 Clicks Pub: Oct 16, 18
Hair-Centric Webseries
L'Oréal Paris' 'The Roots Family' Series Shares Remedies for Gray Roots
For the launch of the L’Oréal Paris’ Magic Root Precision Pen, L’Oréal Paris introduced a new web series on YouTube dubbed ‘The Roots Family’ that is full of... [More]
Inspirational Cooking Web Series - 'La Vida Comida' Employs Latin-American Chef Jose Garces
SCORE 3.7
Mild 140 Clicks Pub: May 15, 18
Inspirational Cooking Web Series
'La Vida Comida' Employs Latin-American Chef Jose Garces
Leading provider of high-quality pork products Smithfield and Garces Group collaborate in the launch of a cooking web series, dubbed ‘La Vida Comida,’ that seeks to inspire at-home cooks... [More]
Healthy Food Webseries - Panera Bread's 'Food Interrupted' Showcases Dedicated Food Makers
SCORE 5.2
This Year and Warm 184 Clicks Pub: Oct 22, 18
Healthy Food Webseries
Panera Bread's 'Food Interrupted' Showcases Dedicated Food Makers
In an attempt to better showcase its food transparency, Panera Bread has released a six-episode weekly digital video series called ‘Food Interrupted.’ Created alongside Participant Media [More]
Dorm Decor Webisodes - Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
SCORE 2.2
Untested 149 Clicks Pub: Aug 22, 17
Dorm Decor Webisodes
Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
Lifestyle retailer Urban Outfitters is known for its hipster-approved clothing, home, and beauty products, and its latest ‘UO On Campus’ webisode gives the retailer’s fans dorm... [More]
Short-Form Coming-of-Age Series - göt2b's 'Turning the Tables' Targets Millennial & Gen Z Viewers
SCORE 4.8
This Month and Average 36 Clicks Pub: May 31, 19
Short-Form Coming-of-Age Series
göt2b's 'Turning the Tables' Targets Millennial & Gen Z Viewers
Hair color and styling brand göt2b worked with the award-winning production company Shaftesbury to create Turning the Tables, a nine-episode series of five-minute episodes that tell a coming-of-age... [More]
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