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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,551 more

Branded Adventure

Brands adopt interactive gaming experiences to entice consumers

Trend - Seeking to add more engaging moments to the retail experience, brands are adopting interactive gaming elements as a means to prompt excitement. Creating intrigue even prior to being on-site, these branded games and online adventures go beyond simply offering loyalty points or promotions, rather, they help create playful moments, interactions and instill brand presence among consumers who might not necessarily be as engaged.

Insight - Today's young consumer is extremely adept at online shopping, and often prefers it for its convenience and reliability. Having grown up with the rise of e-commerce, these consumers require more motivation to truly be engaged in in-person retail experiences. Thus, elements like gamification or customization are key motivators for young consumers to take part in branded experiences.
Workshop Question - If you were to create a mobile game with your brand as the focus, what would that look like?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
54,761 Total Clicks
Date Range:
Mar 18 — Jun 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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