Branded Adventure

Brands adopt interactive gaming experiences to entice consumers

Implications - Seeking to add more engaging moments to the retail experience, brands are adopting interactive gaming elements as means to prompt excitement. Creating intrigue even prior to being on-site, these branded games and online adventures go beyond simply offering loyalty points or promotions, rather, they help create playful moments, interactions and instill brand presence among consumers who might not necessarily be as engaged. These examples not only speak to the rise of branded engagements, but the importance to convey brand voice and presence at various points in the consumer purchasing journey.

Workshop Question - If you were to create a mobile game with your brand as the focus, what would that look like?
SCORE 7.8
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41,859 Total Clicks
Mar 18 - Jun 19
Fresh and Warm
TechMobileMarketingBusinessRetail
Featured Examples
Gamified Retail Apps - 'Gravy Live' Uses an 'HQ Trivia' Format to Help Brands Sell Products
SCORE 7
Warm 1,278 Clicks Pub: Mar 14, 18
Gamified Retail Apps
'Gravy Live' Uses an 'HQ Trivia' Format to Help Brands Sell Products
HQ Trivia’s massive popularity throughout the past few months has made many consumers and app developers reconsider the possibilities of live-streaming content, and ‘Gravy Live’ is... [More]
Convenience Retailer AR Quests - 7-Eleven is Promoting Pokémon: Detective Pikachu with Experiences
SCORE 7.3
This Quarter and Warm 309 Clicks Pub: Apr 17, 19
Convenience Retailer AR Quests
7-Eleven is Promoting Pokémon: Detective Pikachu with Experiences
For the release of the first-ever live-action Pokémon adventure, Pokémon Detective Pikachu, 7-Eleven is getting fans excited with a variety of themed products, fun photo filters and interactive AR... [More]
Rewarding Grocery Games - No Frills' Branded Video Game Lets Players Earn Real Loyalty Points
SCORE 7.4
This Month and Warm 211 Clicks Pub: May 14, 19
Rewarding Grocery Games
No Frills' Branded Video Game Lets Players Earn Real Loyalty Points
Around this time last year, Canadian discount store chain No Frills released its streetwear-inspired Hauler clothing line and now, it is launching a branded video game called Hauler Aisles of Glory.... [More]
Gamified Sneaker Experiences - 'Reactland' Expresses the "Bounce" of the Nike 'Epic React' Style
SCORE 5.4
Warm 327 Clicks Pub: Mar 16, 18
Gamified Sneaker Experiences
'Reactland' Expresses the "Bounce" of the Nike 'Epic React' Style
In order to show what sets the new Nike Epic React model apart from other performance footwear designs, Wieden Kennedy Shanghai created the ‘Reactland’ experience for Nike. Gym-goers... [More]
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