Category
Lifestyle
Assisted Choices
Trend cluster
Category
Boozy
Spa
Alcohol-themed spa experiences reposition libations as a wellness ingredient.
3.1
Trend score
Trend
What is the Boozy Spa trend?
Boozy Spa: Highlighting the health benefits of boozy ingredients, spas are elevated with alcohol-infused treatments. These treatments can involve many different kinds of alcohol including beer, gin, and champagne.
Insight
The consumer insight behind the Boozy Spa trend
Consumers are more health and wellness-focused than ever before, which can be seen through increased participation in fitness and self-care activities. However, these same consumers are not entirely running away from indulgence, and view alcohol consumption as an experience to be consumed mindfully instead of regularly.
Trend themes
Themes within the Boozy Spa trend
Three behaviours holding the trend together01
Alcohol-infused spa treatments
Spas are incorporating alcohol into wellness treatments to highlight the health benefits of boozy ingredients and attract wellness-focused consumers who still desire indulgence.
02
Luxurious ingredient-based treatments
Spas are using lavish ingredients like champagne, caviar, and fine wine to create exclusive experiences that cater to consumers' growing desire for unique and luxurious experiences.
03
Niche spa experiences
Niche spas like beer spas and gin-inspired day spas are on the rise, catering to consumers looking for unique and immersive wellness experiences beyond traditional spa treatments.
Industry implications
What the Boozy Spa trend means for industry
Where the trend changes the playbookFor
Beauty and wellness
The beauty and wellness industry can incorporate alcohol and luxurious ingredients into their offerings to attract consumers looking for unique and indulgent experiences.
For
Hospitality
The hospitality industry can offer exclusive spa experiences featuring lavish ingredients to attract luxury-focused consumers who value unique experiences.
For
Beverage
The beverage industry can capitalize on the rising popularity of niche spas by partnering with them to offer unique experiences featuring beer and gin-infused treatments.
Workshop question
How can you create memorable experiences for your core audience while appealing to their senses?
Trend signals
Trend signals for Boozy Spa
Trend score 3.1 out of 10, from popularity 45%, activity 41%, freshness 8%.
Popularity45%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Boozy Spa trend
6 featured examples from Feb 25, 2016 to May 24, 2019CategoryLuxury
Male-Oriented Spas
This Male Spa Offers a Variety of Bourbon-Based Treatments
Incorporating alcohol-based treatments and catering to male customers present disruptive innovation opportunities in the beauty and wellness industry.
CategoryLifestyle
Gin-Themed Spas
'The Gin Spa' is "the Very First Botanically Inspired Day Spa in the World"
With the increasing popularity of craft gin, there is potential for gin and tonic products to be included as a complementary offering to spa treatments and services in the hospita…
CategoryLifestyle
Bathing Beer Spas
The Hop in the Spa Offers Luxurious Water Soaks in Microbrew Ale
The craft beer industry can collaborate with spas to offer unique experiences leveraging their beer as an ingredient in the spa treatments.
CategoryLifestyle
Luxurious Vinotherapy Spas
Ella di Rocco Tailors the Spa Experience Around Fine Wine
The spa and wellness industry can capitalize on the vinotherapy trend by incorporating wine-based treatments and experiences into their service offerings.
CategoryLifestyle
Lavish Ingredient Spa Treatments
The Four Seasons Paris Spa Offers Champagne and Caviar Treatments
Opportunity for skincare and wellness brands to capitalize on the demand for high-end spa treatments that utilize luxurious ingredients and provide a luxurious experience.
CategoryLifestyle
Relaxing Beer Spas
Hop in the Spa is Opening Its Second Location
The spa industry can capitalize on the trend of beer-infused wellness experiences by creating new treatments that utilize the nutritional benefits of beer and cater to a growing d…
