The Four Seasons Hotel George V in Paris now offers gold, champagne and caviar beauty treatments that are featured on its Le Spa menu. The luxurious hotel embodies exclusivity and recently launched a signature George V Escape by Dr. Pauline Burgener treatment.
The “luxurious antioxidant treatment combines a Chardonnay body scrub, a massage with Champagne oil, and a facial harnessing the antioxidant power of gold, Chardonnay and green caviar." Following the beauty ritual, guests are treated to a glass of champagne and a macaron dessert that is meant to contribute to a "uniquely Parisian experience.”
This lavish spa experience speaks to consumers' growing desire for experience over physical objects and highlights how hospitality brands are going above and beyond to surprise and delight lovers of luxury.