Category
Business
Assisted Conversion
Trend cluster
Category
Greenhouse
Hospitality
Social urban spaces are transformed to bring elements of nature indoors.
5.7
Trend score
Trend
What is the Greenhouse Hospitality trend?
Greenhouse Hospitality: Responding to a lack of greenery within urban areas, architects are infusing communal hospitality spaces with outdoorsy design elements. Consumers' growing desire for green spaces within busy cities makes these greenhouse-themed activations a meeting point for those seeking to be closer to nature.
Insight
The consumer insight behind the Greenhouse Hospitality trend
The increase of growth of urban environments has resulted in a decline of green spaces both in and around cities. At the same time, sustainability has never been more important to consumers, and many say they would change purchasing habits based solely on that factor. These consumers are drawn to locations with environments that highlight sustainability.
Trend themes
Themes within the Greenhouse Hospitality trend
Three behaviours holding the trend together01
Green Oasis Hospitality
Urban environments show an increase in customer demand for sustainable and green experiences and materials that emphasize sustainability.
02
Commercial Hybridization
Businesses explore the benefits of combining experiences or services to expand their brand; this approach encourages consumers to explore and purchase showcased goods.
03
Eco-Conscious Luxury
Businesses focus on plant-based products and experiences, featuring eco-friendly materials and ethical practices for a luxurious feel.
Industry implications
What the Greenhouse Hospitality trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hospitality establishments can capitalize on consumer trends by incorporating sustainable and green surroundings.
For
Retail Industry
Retailers can merge hospitality experiences with shopping experiences to capitalize on buyer interest in well-crafted environments.
For
Plant Care Industry
Plant care businesses can offer hotel-like accommodations to care for plants when owners are away and capitalize on plant parenting trend.
Workshop question
How can you look to nature to make communal spaces within your organization more welcoming?
Trend signals
Trend signals for Greenhouse Hospitality
Trend score 5.7 out of 10, from popularity 76%, activity 87%, freshness 8%.
Popularity76%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Greenhouse Hospitality trend
4 featured examples from May 6 to Aug 7, 2019CategoryArt & Design
Furniture Showroom Restaurants
Tom Dixon's Hybrid Restaurant Welcomes People to Shop Furniture
The furniture retail industry can capitalize on the trend of furniture showroom restaurants by creating unique dining experiences that allow customers to directly purchase the dis…
CategoryArt & Design
Plant-Infused Glasshouse Cafes
GamFratesi is Inspired by Nature for Harlan + Holden's Interior
Disruptive innovation opportunity: Incorporating nature-inspired and Instagrammable elements in cafes, restaurants, and hotels to enhance customer experiences and attract more cus…
CategoryEco
Ethically Luxurious Vegan Hotels
Saorsa 1875 is the United Kingdom's First Plant-Based Hotel
The hospitality industry can innovate to offer alternative options for travelers who prioritize sustainability, veganism and eco-friendliness, making way for new business ventures…
CategoryMarketing
Plant Care Hotels
The Patch Plant Hotel is the World's First Hotel Exclusively for Plants
The hospitality industry can explore the concept of plant hotels to enhance guest experiences and attract environmentally conscious customers.
