Social urban spaces are transformed to bring elements of nature indoors
Trend - Responding to a lack of greenery within urban areas, architects are infusing communal hospitality spaces with outdoorsy design elements. Consumers' growing desire for green spaces within busy cities makes these greenhouse-themed activations a meeting point for those seeking to be closer to nature.
Insight - The increase of growth of urban environments has resulted in a decline of green spaces both in and around cities. At the same time, sustainability has never been more important to consumers, and many say they would change purchasing habits based solely on that factor. These consumers are drawn to locations with environments that highlight sustainability.
Insight - The increase of growth of urban environments has resulted in a decline of green spaces both in and around cities. At the same time, sustainability has never been more important to consumers, and many say they would change purchasing habits based solely on that factor. These consumers are drawn to locations with environments that highlight sustainability.
Workshop Question - How can you look to nature to make communal spaces within your organization more welcoming?
Trend Themes
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Green Oasis Hospitality — Urban environments show an increase in customer demand for sustainable and green experiences and materials that emphasize sustainability.
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Commercial Hybridization — Businesses explore the benefits of combining experiences or services to expand their brand; this approach encourages consumers to explore and purchase showcased goods.
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Eco-conscious Luxury — Businesses focus on plant-based products and experiences, featuring eco-friendly materials and ethical practices for a luxurious feel.
Industry Implications
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Hospitality Industry — Hospitality establishments can capitalize on consumer trends by incorporating sustainable and green surroundings.
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Retail Industry — Retailers can merge hospitality experiences with shopping experiences to capitalize on buyer interest in well-crafted environments.
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Plant Care Industry — Plant care businesses can offer hotel-like accommodations to care for plants when owners are away and capitalize on plant parenting trend.
