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Greenhouse Hospitality

Social urban spaces are transformed to bring elements of nature indoors

Trend - Responding to a lack of greenery within urban areas, architects are infusing communal hospitality spaces with outdoorsy design elements. Consumers' growing desire for green spaces within busy cities makes these greenhouse-themed activations a meeting point for those seeking to be closer to nature.

Insight - The increase of growth of urban environments has resulted in a decline of green spaces both in and around cities. At the same time, sustainability has never been more important to consumers, and many say they would change purchasing habits based solely on that factor. These consumers are drawn to locations with environments that highlight sustainability.
Workshop Question - How can you look to nature to make communal spaces within your organization more welcoming?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
186,939 Total Clicks
Date Range:
May 19 — Aug 19
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

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