Category
Lifestyle
Assisted Choices
Trend cluster
Category
Peach
Immersion
The unexpected addition of peach emboldens savory favorites.
2.4
Trend score
Trend
What is the Peach Immersion trend?
Peach Immersion: Associated with the sweet offerings of spring, peach can be observed being incorporated in a variety of unexpected food and beverage offerings. This progression highlights the persistence of flavor reversal when it comes to a wide range of food and beverage experiences, and the ability of one specific flavor to make its way through a variety of categories unexpectedly.
Insight
The consumer insight behind the Peach Immersion trend
Consumers are seeking out refreshing seasonal indulgences as a form of escape from their day-to-day. As consumers combat seasonal affective disorder throughout the year, a desire for increased solutions to increase and boost mood are on the rise. Thus, products that help spark nostalgia or familiarity with Spring and Summer seasons help provide outlets from daily routine.
Trend themes
Themes within the Peach Immersion trend
Three behaviours holding the trend together01
Seasonal Dessert Flavors
Consumers are seeking out refreshing seasonal indulgences, as nostalgic or familiar flavors are becoming outlets from daily routine.
02
CBD-infused Beverages
CBD is being infused into different beverages as a natural way to alleviate tension, calm the mind and promote homeostasis in the body.
03
Fruit-based BBQ Sauces and Salsas
Fruit-based BBQ sauces and salsas are gaining popularity as versatile cooking sauces elevate consumers' home cooking experience.
Industry implications
What the Peach Immersion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses can innovate their products by incorporating seasonal dessert flavors that create familiarity with Spring and Summer seasons.
For
Wellness
Incorporating CBD into different beverages is an opportunity to cater to consumers who prefer natural ways to support their wellness.
For
Home Cooking
Fruit-based BBQ sauces and salsas are an opportunity to introduce unique, flavorful and healthier sauces into the home cooking space.
Workshop question
What yet-to-be explored flavor reversal opportunity could be a great way for consumers to imagine new uses for your product?
Trend signals
Trend signals for Peach Immersion
Trend score 2.4 out of 10, from popularity 37%, activity 27%, freshness 8%.
Popularity37%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Peach Immersion trend
4 featured examples from Sep 17, 2018 to Mar 23, 2019CategoryLifestyle
Jalapeno Peach BBQ Sauces
Williams Sonoma's Jalapeno Peach BBQ Sauce Offers a Tangy Sweet Heat
The food and beverage industry can develop new versatile sauces and seasonings that will allow customers to personalize their home cooking across different applications.
CategoryLifestyle
Tropical Summer Salsas
Garden Fresh Gourmet's Peach, Pineapple and Mango Salsas Boast Mild Flavors
Opportunity for food brands to innovate and introduce seasonal fruit salsas, expanding their product portfolios to cater to summer barbecue needs.
CategoryLifestyle
Cold Brew CBD-Infused Teas
The Sol-ti Peach Lemon CDB+ Tea is Flavorful and Beneficial
CBD-infused tea drinks, like the Sol-ti Peach Lemon CDB+ Tea, offer beverage companies a chance to capitalize on the growing consumer demand for functional and alternative refresh…
CategoryLifestyle
Juicy Peach Whiskies
Crown Royal's Crown Royal Peach is a Sweet Limited-Edition Whisky
There are opportunities for alcohol companies to create new and exciting flavors that can be marketed to target more diverse audiences.
