The unexpected addition of peach emboldens savory favorites
Trend - Associated with the sweet offerings of spring, peach can be observed being incorporated in a variety of unexpected food and beverage offerings. This progression highlights the persistence of flavor reversal when it comes to a wide range of food and beverage experiences, and the ability of one specific flavor to make its way through a variety of categories unexpectedly.
Insight - Consumers are seeking out refreshing seasonal indulgences as a form of escape from their day-to-day. As consumers combat seasonal affective disorder throughout the year, a desire for increased solutions to increase and boost mood are on the rise. Thus, products that help spark nostalgia or familiarity with Spring and Summer seasons help provide outlets from daily routine.
Insight - Consumers are seeking out refreshing seasonal indulgences as a form of escape from their day-to-day. As consumers combat seasonal affective disorder throughout the year, a desire for increased solutions to increase and boost mood are on the rise. Thus, products that help spark nostalgia or familiarity with Spring and Summer seasons help provide outlets from daily routine.
Workshop Question - What yet-to-be explored flavor reversal opportunity could be a great way for consumers to imagine new uses for your product?
Trend Themes
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Seasonal Dessert Flavors — Consumers are seeking out refreshing seasonal indulgences, as nostalgic or familiar flavors are becoming outlets from daily routine.
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Cbd-infused Beverages — CBD is being infused into different beverages as a natural way to alleviate tension, calm the mind and promote homeostasis in the body.
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Fruit-based BBQ Sauces and Salsas — Fruit-based BBQ sauces and salsas are gaining popularity as versatile cooking sauces elevate consumers' home cooking experience.
Industry Implications
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Food and Beverage — Businesses can innovate their products by incorporating seasonal dessert flavors that create familiarity with Spring and Summer seasons.
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Wellness — Incorporating CBD into different beverages is an opportunity to cater to consumers who prefer natural ways to support their wellness.
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Home Cooking — Fruit-based BBQ sauces and salsas are an opportunity to introduce unique, flavorful and healthier sauces into the home cooking space.
