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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,708 more

Meme Marketing

Brands focus on memes to better connect to younger audiences

Trend - Brands are integrating memes and online references to eject both humor and cultural relevance. More than just a humorous afterthought, these marketing campaigns are integrating meme culture in a way that more closely ties and links back to the brand itself, creating a more authentic reference.

Insight - Pop culture has a bold presence in the digital space as Millennials and Gen Zs continue to create, share, and engage with content on a daily basis. Phenomena like meme culture and the use of emojis move past their status as a means of entertainment and become a formative and integral part of the communication style of these demographics. As a result, younger consumers become more receptive to initiatives that tap digital pop culture as they perceive them to be more relatable and entertaining.
Workshop Question - How can your brand utilize elements of pop culture to better communicate with your consumers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
117,564 Total Clicks
Date Range:
Mar 17 — May 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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