Meme Marketing

Brands focus on memes to better connect to younger audiences

Implications - Tapping into elements of pop culture, brands are integrating memes and online references to eject both humor and cultural relevance. More than just a humorous afterthought, these marketing campaigns are integrating meme culture in away that more closely ties and links back to the brand itself, creating a more authentic reference. Whether it be speaking to relatable everyday situations or referencing iconic online personalities, the strategic use of memes speaks to the growing commitment of brands to find better, more genuine ways to communicate with their consumers.

Workshop Question - How can your brand utilize elements of pop culture to better communicate with your consumers?
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
85,404 Total Clicks
Mar 17 - May 19
New and Warm
Pop CultureMarketingSocial Media
Featured Examples
Meme-Inspired Music Ads - Spotify Ads Tap Internet Culture to Spark Enjoyment Among Users
SCORE 9.8
This Month and Viral 4,064 Clicks Pub: May 9, 19
Meme-Inspired Music Ads
Spotify Ads Tap Internet Culture to Spark Enjoyment Among Users
Meme culture is definitely a full-fledged form of communication in the digital age and these Spotify ads utilize its language to inspire a smile on music lover’s faces. Launched as a global... [More]
Meme-Inspired Limited-Edition Candies - The Limited-Edition All-Pink Starburst Packs are a Fan Fave
SCORE 5.4
Warm 1,712 Clicks Pub: Mar 8, 17
Meme-Inspired Limited-Edition Candies
The Limited-Edition All-Pink Starburst Packs are a Fan Fave
Anyone who has seen the meme that regards a person being treated “like a Pink Starburst” will appreciate the new Limited-Edition All-Pink Starburst packs. Inspired by the cult following... [More]
Millennial-Targeted Hair Masks - Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
SCORE 6.4
This Month and Warm 179 Clicks Pub: May 8, 19
Millennial-Targeted Hair Masks
Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
Mane Club’s bold hair mask packets are colorful and filled with fun messaging that’s sure to catch the eyes of young consumers. Each of the hair masks boasts a “junk-free formula,&#... [More]
Meme-Inspired Burrito Campaigns - Dos Toro's 'Pinto the Burrito' Shares Funny Memes on Instagram
SCORE 3.6
This Year and Mild 236 Clicks Pub: Sep 20, 18
Meme-Inspired Burrito Campaigns
Dos Toro's 'Pinto the Burrito' Shares Funny Memes on Instagram
‘Pinto the Burrito’ is an Instagram account from fast-casual Mexican food chain Dos Toros that is entirely dedicated to sharing a variety of funny memes centered around the quirky... [More]
Meme-Inspired Animated Campaign Ads - Nike Channels Famous Football Player Ronaldo in Playful Ads
SCORE 4.4
This Year and Average 212 Clicks Pub: Jun 22, 18
Meme-Inspired Animated Campaign Ads
Nike Channels Famous Football Player Ronaldo in Playful Ads
For its soccer-inspired ‘Believe’ initative, sportswear giant Nike produces an animated campaign that features famous football player Christiano Ronaldo. The promotional project actively... [More]
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