Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plastic-Free
Caffeine
Tea and coffee CPG brands prioritize plastic-free consumption.
4.3
Trend score
Trend
What is the Plastic-Free Caffeine trend?
Plastic-Free Caffeine: Tea and coffee brands are reducing waste by prioritizing plastic-free packaging, as well as highlighting this fact. More than creating a point of distinction in an oversaturated market, these brands reveal how artisan-quality production can lead the way when it comes to creating solutions to climate change and consumer waste.
Insight
The consumer insight behind the Plastic-Free Caffeine trend
In the midst of the plastic pollution crisis, many consumers are confronted with content that shows the damaging consequences of single-use plastic on wildlife. As a result, eco-conscious consumers are looking for ways to reduce their impact, preferably without sacrificing the premium products they enjoy. These individuals seek out brands that provide plastic-free alternatives, without compromising on quality or aesthetics.
Trend themes
Themes within the Plastic-Free Caffeine trend
Three behaviours holding the trend together01
Plastic-Free Packaging
Tea and coffee brands are reducing waste by prioritizing plastic-free packaging and highlighting this fact to create environmentally conscious solutions to climate change and consumer waste.
02
Eco-Friendly Jars
Coffee brands are providing eco-friendly alternatives to consumers by offering plastic-free jars made from materials such as glass and aluminum.
03
Compostable Bags
Coffee companies are featuring small-batch roasted premium coffee packaged in home compostable bags as a more sustainable and environmentally conscious option.
Industry implications
What the Plastic-Free Caffeine trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Trends in plastic-free packaging and eco-friendly alternatives have emerged in the food and beverage industry, creating opportunities for businesses to offer environmentally conscious solutions.
For
Consumer Goods and Packaging
Consumer goods and packaging industries can focus on developing eco-friendly solutions for plastic-free packaging alternatives to meet the demands of environmentally conscious consumers.
For
Sustainability and Environmentalism
The growing trend towards plastic-free alternatives shows the opportunity for industries to prioritize and align their business goals with consumer needs towards more sustainable and environmentally conscious solutions.
Workshop question
How could your brand better prioritize eco-friendly production?
Trend signals
Trend signals for Plastic-Free Caffeine
Trend score 4.3 out of 10, from popularity 64%, activity 57%, freshness 8%.
Popularity64%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Plastic-Free Caffeine trend
4 featured examples from Oct 30, 2018 to Apr 30, 2019CategoryEco
Plastic-Free Premium Coffees
Cafédirect's Small-Batch Roasted Coffee is Packed in Compostable Bags
Opportunity for coffee producers to differentiate themselves by offering premium organic coffee in compostable packaging.
CategoryEco
Eco-Conscious Tea Packaging
Clipper Teas Tea Bags are the World's First Plastic-Free Variety
Food and beverage companies can explore plastic-free packaging alternatives to meet consumer demands for sustainable products.
CategoryEco
Plastic-Free Tea Packaging
Novus Tea Has Introduced Pouches Free from Unwanted Materials
Companies can explore new materials and design solutions to create plastic-free packaging options.
CategoryEco
Plastic-Free Instant Coffee Brands
Little's Coffee New Identity Includes Eco-Friendly Jars
The coffee industry can seize the opportunity to differentiate themselves by adopting plastic-free packaging and promoting sustainability.
