Charitable Payment

Socially conscious consumers are paying with charitable credit cards

Implications - Credit card companies are speaking to consumers' need to take part in global charitable initiatives by helping them support non-profit organizations around the world. With an increase in the demand for authenticity, consumers are demanding that companies take a stand on issues like global warming and LGBTQ equality. With that, brands are including social aspects into various products like credit cards as a means to allow consumers to feel a part of a broader movement.

Workshop Question - How can you provide your consumer with a way to participate in elements of social good?
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,530 Total Clicks
Jun 16 - May 19
Fresh and Average
BusinessSocial Good
Featured Examples
Carbon Emission-Tracking Credit Cards - Doconomy's Credit Card is Governed by Carbon Emission Limits
SCORE 8.7
This Month and V. Hot 552 Clicks Pub: May 6, 19
Carbon Emission-Tracking Credit Cards
Doconomy's Credit Card is Governed by Carbon Emission Limits
The carbon emission limits are taken into consideration through the implementation of a new credit card. Created by Swedish finTech company Doconomy, the plastic “caps the climate impact of... [More]
Charitable Credit Card Campaigns - Mastercard's Start Something Priceless Campaign Focuses on Giving
SCORE 5.6
Warm 1,160 Clicks Pub: Jan 22, 18
Charitable Credit Card Campaigns
Mastercard's Start Something Priceless Campaign Focuses on Giving
The Mastercard Start Something Priceless campaign is the first change the company has made to its ads in two decades. For 20 years, the Priceless campaign has been Mastercard’s staple ad,... [More]
Socially Conscious Debit Cards - Aspiration Rewards Shoppers for Spending at Conscious Businesses
SCORE 7
This Quarter and Warm 382 Clicks Pub: Mar 18, 19
Socially Conscious Debit Cards
Aspiration Rewards Shoppers for Spending at Conscious Businesses
Financial institutions and social consciousness don’t typically go hand-in-hand, but Aspiration’s new socially conscious debit card is aiming to change that, by rewarding shoppers for making... [More]
Charitable Credit Cards - The Charity Charge Card Provides Cash-Back Donations to
SCORE 3.4
Mild 283 Clicks Pub: Jun 21, 16
Charitable Credit Cards
The Charity Charge Card Provides Cash-Back Donations to
The Charity Charge is a credit card platform put together by MasterCard to make donating an everyday initiative that allows users to donate to their favorite non-profit organizations through cash-... [More]
All-Vegan Debit Cards - Vegannection's Debit Card Can Only Be Used at Vegan Establishments
SCORE 5
This Year and Average 285 Clicks Pub: Feb 4, 19
All-Vegan Debit Cards
Vegannection's Debit Card Can Only Be Used at Vegan Establishments
There are some plant-based societies and associations that provide their members with exclusive cards that grant access to deals and discounts but Vegannection is taking this idea further by... [More]
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